After 7 years as the top content web site for working women with cancer, CancerAndCareers.org recently engaged with OHO to update their site. Design changes include improved navigation and clarity, restructured content, and better access to new community features such as an online Career Coach, an online diary and special interest publications. These updates follow an upgrade to the content management system to improve the ease of publication and site maintenance.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
Over 90% of substance abuse problems begin for people between 15 and 25. To address this demographic, Massachusetts General Hospital Department of Psychiatry has pioneered a groundbreaking new program: Addiction Recovery Management Service (ARMS). To accompany the program launch, MGH partnered with OHO and CauseMedia to develop a video-driven web site (www.AddictionAnswers.com) aimed at helping parents and schools understand the unique challenges of treating teens and young adults with substance abuse problems.
The MarCom Creative Awards – an international design competition – selected three OHO web sites for honors.
The new video-driven web site for the Loudoun Convention and Visitors Association received Platnium Awards in the Overall Web Site design and Home Page Design categories. The site promotes travel to the Virginia County and reflects the new positioning as "D.C.'s Wine Country."
MarkLogic, the leading XML content software company, welcomed OHO into its partner program in 2008. MarkLogic XML software provides firms that publish content the ability to repurpose that content in easy, flexible, and cost effective ways. Content that has been locked up in proprietary formats can be made available for the web, mobile, e-book, PDF, RSS, and other formats. OHO is applying our award-winning user interface and work flow expertise along with the MarkLogic software to build innovative new solutions.
In today's economy organizations are looking to stretch their budgets and to be more effective with their initiatives. Over the past several months, OHO has helped these mission driven organizations add new web-based solutions that move their web sites from talking about the mission to completing the mission. Four new clients and web sites include:
According to the YouTube blog – 13 hours of video are uploaded to YouTube every minute. That’s an astonishing 780 hours of video an hour or 18,720 hours of new video every day. Web videos get attention and are watched again and again. The best news is that new digital production technologies have dramatically reduced the costs of producing new video clips. OHO's professional team can create videos from concept to shoot to integration on your website. Short clips are a great way to communicate your most timely messages and are much more affordable than you might think.
Over the last 4 years, OHO has been helping life sciences and high technology companies recruit better people, more quickly, and at lower costs by using online and traditional advertising. This year we've launched a webinar series to share our knowledge on topics from employee referral programs to using video on the internet to measuring the impact of advertising.
Our next webinar is "The 5 Secrets of Employment Marketing" and will be hosted October 22 at 8:30 and 12:30.
To better serve our clients' needs we've expanded our staff in both our technology and creative teams. We've also added more depth in content development and video production services to meet the growing demand for full service web implementations.