At OHO, we talk a lot about the importance of telling stories on your website. After all, it’s a powerful technique to demonstrate what your brand is about: you can convey outcomes and successes, showcase authentic people in relatable situations, and cross-promote other aspects of your brand and relevant website destinations.

The straightforward and unambiguous purpose of a college landing page is refreshing in the digital marketing landscape. As a stand-alone page, it serves one purpose — to capture a lead or make a sale.

Higher education marketing professionals often wear many hats when managing digital efforts at their institution, either with the partnership of an agency or in a smaller in-house team. Often, SEO is misunderstood as a channel that can be funded in the same way a paid search or digital media campaign may be.