Higher education marketing professionals often wear many hats when managing digital efforts at their institution, either with the partnership of an agency or in a smaller in-house team. Often, SEO is misunderstood as a channel that can be funded in the same way a paid search or digital media campaign may be.

Content strategy is a transformative approach for focusing and elevating your digital communications efforts by aligning all of your content production to your key messages. Sounds simple, but developing and implementing a content strategy can sometimes be tricky to start and hard to explain.

At OHO’s second annual Higher Education Digital Marketing Bootcamp, six junior and senior high school students joined us on a panel to discuss their college search experiences.