Drive Inquiries. Increase Applications.
To reach prospective students from undergraduates to adult learners, we create and execute digital enrollment marketing campaigns that drive inquiries, increase applications, and enroll the students our clients need. From click to conversion, we provide the data, insights, and optimization to elevate digital marketing efforts for colleges and universities.
- Higher Education
- Digital Marketing
Increasing Graduate Applications at Pace University
OHO enhanced Pace’s reputation, expanded reach, and drove inquiries and applicants for 14 graduate programs. Partnering with a centralized team, we coordinated enrollment marketing efforts and managed all paid campaigns including: strategy, placement, optimization, creative, landing pages, reporting and conversion tracking.
Pace University Results
Conversions in 11 months
Lead to Application Rate
Brandeis International Business School
The Brandeis International Business School engaged OHO to drive domestic student applications to their graduate programs. OHO developed a digital marketing campaign focused on driving traffic and conversions to landing pages through paid search and display ads.
Brandeis Enrollment Marketing Results
Exceeded application goal
Increased leads year-over-year working with a decreased budget
Miami University Herbert Business School
Beginning with an in-depth user research engagement, OHO overhauled Miami Herbert's digital marketing efforts to recruit students in the highly competitive MBA market. Our comprehensive approach included: complete website redesign, paid campaigns, landing pages, search engine optimization and lead tracking from click to matriculation in Salesforce.
Miami Herbert Business School Results
Of domestic enrolled students in MBA programs attributed directly to paid campaigns
Filled brand new MBA program in 4 months – 25 new students
Lead to application rate for MBA in Sustainability
Increasing Diversity for Harvard Undergraduate Admissions
Harvard Undergraduate Admission sought to diversify its applicant pool by increasing inquiries from low-income families and under-represented states. Using IP-targeting and social media advertising, we reached Harvard's desired audience with a campaign aimed at overcoming misperceptions of the typical Harvard student. On the admissions website, we leveraged real-time personalization to increase engagement with diversity content.
Harvard Admissions Results
Increase in traffic to the diversity section of Harvard.edu (YoY)
Highly engaged visitors on the website
Increase in first-generation undergraduate students admitted to Harvard (YoY)
We are very appreciative of the expertise and guidance that OHO gives us. And we have completely enjoyed the working relationship we have developed with the whole team.
Recruit the Students You Need
Frustrated with the lead quality of your digital campaigns? Looking to fill classes in a new graduate program? Wondering how to recruit more students with your budget? Learn about our partnership with over 120 colleges and universities to increase student enrollments.