OHO Enrollment Marketing

Drive Inquiries. Increase Applications.

To reach prospective students from undergraduates to adult learners, we create and execute digital enrollment marketing campaigns that drive inquiries, increase applications, and enroll the students our clients need. From click to conversion, we provide the data, insights, and optimization to elevate digital marketing efforts for colleges and universities.

  • Higher Education
  • Digital Marketing
The Pace website displayed on an iPhone

Increasing Graduate Applications at Pace University

OHO enhanced Pace’s reputation, expanded reach, and drove inquiries and applicants for 14 graduate programs. Partnering with a centralized team, we coordinated enrollment marketing efforts and managed all paid campaigns including: strategy, placement, optimization, creative, landing pages, reporting and conversion tracking.

Pace University Results

155%

Applications Year-Over-Year

6400

Conversions in 11 months

49%

Lead to Application Rate

An example of a Brandeis International Business School landing page displayed on a laptop

Brandeis International Business School

The Brandeis International Business School engaged OHO to drive domestic student applications to their graduate programs. OHO developed a digital marketing campaign focused on driving traffic and conversions to landing pages through paid search and display ads.

Brandeis Enrollment Marketing Results

120%

Exceeded application goal

600

Inquiries Generated

184%

Increased leads year-over-year working with a decreased budget

A graduate program page from Miami Herbert Business School displayed on a tablet.

Miami University Herbert Business School

Beginning with an in-depth user research engagement, OHO overhauled Miami Herbert's digital marketing efforts to recruit students in the highly competitive MBA market. Our comprehensive approach included: complete website redesign, paid campaigns, landing pages, search engine optimization and lead tracking from click to matriculation in Salesforce. 

Miami Herbert Business School Results

34%

Of domestic enrolled students in MBA programs
 attributed directly to paid campaigns

100%

Filled brand new MBA program in 4 months – 25 new students

30%

Lead to application rate for MBA in Sustainability

A Harvard University Facebook ad displayed on a mobile device

Increasing Diversity for Harvard Undergraduate Admissions

Harvard Undergraduate Admission sought to diversify its applicant pool by increasing inquiries from low-income families and under-represented states. Using IP-targeting and social media advertising, we reached Harvard's desired audience with a campaign aimed at overcoming misperceptions of the typical Harvard student. On the admissions website, we leveraged real-time personalization to increase engagement with diversity content.

Harvard Admissions Results

17%

Increase in traffic to the diversity section of Harvard.edu (YoY)

14K

Highly engaged visitors on the website

3%

Increase in first-generation undergraduate students admitted to Harvard (YoY)

We are very appreciative of the expertise and guidance that OHO gives us. And we have completely enjoyed the working relationship we have developed with the whole team.

Director of Marketing
Girl_studying

Recruit the Students You Need

Frustrated with the lead quality of your digital campaigns? Looking to fill classes in a new graduate program? Wondering how to recruit more students with your budget? Learn about our partnership with over 120 colleges and universities to increase student enrollments.