Graduate Program Viability Assessment
Plenty of graduate programs are viable, but with a 50% increase in graduate programs between 2002-2020 filling a class is not a given. OHO helps institutions connect the dots between market demand, discoverability, and marketing investment — so new programs don’t just survive, they scale.
Quantify the Marketing Investment to Launch a Graduate Program
Ensure your new graduate programs are market-ready with OHO's comprehensive viability assessment—combining market demand analysis, competitive benchmarking, and strategic marketing insights to maximize enrollment success. Our higher-ed focused researchers, analysts, and strategist helps provosts, deans, and program directors understand the cost to launch and successfully enroll a cohort. Bringing a lead generation perspective to the process, we focus on demand signals, enrollment feasibility, and strategic recommendations grounded in real-world performance.
Outcomes of Conducting a Program Viability Assessment
Graduate Program Viability Assessment provides the insight to know if a new graduate program can succeed in the market and detail the cost to meet enrollment and revenue targets. The assessment provides data to understand the competitive landscape, insights to set pricing and tuition, a range for required digital marketing investment, and potential revenue and ROI calculations. A Graduate Program Viability Assessment provides the data to make a thoughtful investment in programs that will allow your college or university to generate revenue and scale up degrees.
Assessment Process
The OHO Graduate Program Viability Assessment is a 4-step process that begins with in-take sessions and moves through competitor review, marketing review, and culminates in a viability report that models the marketing investment and projected enrollment impact.
Graduate Program Viability Assessment Components
Optimize Program Positioning & Name
A unique program name might be seen as differentiator, but it can quickly become a liability if prospective students aren't searching for your named terms in Google or in AI chatbots.
Assess the Competitive Landscape
Who are your online competitors? Will your program be up against large national schools with big brands and bigger budgets? Our analysis considers saturation, positioning, and digital visibility. The analysis will also consider program features, delivery format, curriculum highlights, and price.
Evaluate Student & Market Demand for Your Program
Many research firms stop at a viability score – our assessment goes further. We help you answer the real question: If this program launches, can we fill seats? We consider search behavior, historical completions, and intent signals
Model Marketing Spend, ROI, and Enrollment Projections
We combine real-world marketing data with your institutional goals to determine the estimated cost to acquire leads in this space, how many applications we need to meet your enrollment target, and other important considerations. The assessment includes marketing investment and digital channel strategy.
Prepare for Your Graduate Program for Success
Insurance for Program Success Before you consider launching a graduate program, ensure that the program can meet enrollment goals, understand the marketing cost, and confirm the revenue and ROI.
Unsure if a Graduate Program Viability Assessment is right for you? Our strategists can walk you through the process, discuss your specific needs, review the timeline, and provide an example report to review with your team.