Higher Education Solutions & Services

Setting Vision for Higher Ed Marketing & Enrollment

In the past 25 years, OHO has partnered with over 200 colleges and universities to strengthen enrollment, grow revenue, and build scalable digital ecosystems. Our team of 75 strategists, researchers, designers, and developers brings deep higher ed experience and a consultative mindset to every engagement. Grounded in research and shaped by collaboration, we help marketing, enrollment, and institutional leaders set clear priorities, align stakeholders, and move forward with confidence.

Enrollment Marketing Solutions

Our goal is your goal – enrolling right fit students. Our comprehensive enrollment marketing and performance marketing solutions include paid digital campaign, creative and positioning, search engine optimization (SEO), conversion rate optimization, Slate and Salesforce support, and nurture.

Graduate Program Viability

We partner with Provosts, Deans, and CFOs to evaluate and develop a marketing-investment model for new graduate programs to ensure your school's success in growing enrollment and revenue.

Content Accelerator: Web Content at Speed and Scale

One of the most challenging and resource intensive aspects of managing or redesigning a higher ed website is content development. Content Accelerator is a solution combining project management, strategic direction, training and toolkits. Whether you use your team of writers or our higher ed writing experts, Content Accelerator gets your content done on time.

Research, Strategy & Consulting

Update - We've surveyed over 80,000 prospective students, current students, and alumni and conducted over 2,000 one-on-one interviews to understand the needs, preferences, and customer journeys. Our work in design, user experience, and marketing is grounded in these insights. Our breadth of insights allow us to create sites that convert, and marketing campaigns that drive inquiries and applications across your school's digital footprint.

Website + CMS

Your website is your school's number one marketing tool. From start to launch, our team creates a strategy and design that elevates your school's perception and is on-message. We build out sites on a wide-range of CMS platforms with an emphasis on making sites that are accessible and easy to maintain. After launch, we measure results and impact with analytics.

Digital Marketing

We help colleges and universities recruit the students they need. We develop strategies in digital advertising, retargeting, conversion, personalization, and tracking. We leverage our higher education expertise, our focus on the customer journey, and a transparent approach to enroll your next class.

Content Strategy

We help you make your content more effective and your content development process more efficient so that your school stands out.

Search Engine Optimization (SEO) + AI Content Readiness

Prospective students that find your site from organic search convert at the highest rates. Yet, many college and university websites suffer from poor Google Search rankings and visibility in AI Chatbots. We optimize your website to generate qualified leads and attract traffic that increases inquiries and applications.

Marketing Organizational Assessment

Assessing people and processes provides a full picture of how your marketing team and efforts align with your institution’s strategic goals and can identify opportunities for operational and financial efficiency. Findings from an organizational assessment can serve as a roadmap for next steps, whether that means filling skill gaps, redefining the purpose of the department and some of the staff roles within, or implementing a new project management tool.

200+ Higher Education Clients