Enterprise Web Ecosystems
Your university website is more than a single website—it's an organic collection of sites, tools, and content, often managed by separate teams with diverse goals. While a decentralized website approach may have worked in the past, many universities are finding this approach does not support today's audiences, the desire for fast-transactions, or the need for content to be mobile-first, AI-ready and web accessible. Today, an enterprise approach is required to meet the moment.
A Guided Process: Aligning technology, marketing strategy, user needs, and governance
OHO can help your university take a step back and view your entire digital presence as a coordinated, strategic system. Our team guides you through the planning, prioritization, and execution of a more connected web strategy, including:
- Aligning internal groups to garner buy-in
- Auditing your current state—platforms, governance, content, and teams
- Identifying gaps, redundancies, and risks
- Creating a roadmap that simplifies, scales, and supports your institutional goals
- Supporting the rollout through strategy, UX, design, development, and training
The outcome: a brand aligned, streamlined enterprise web ecosystem that can advance the business goals of your school, supports your institution’s mission, and serves your audience better.
Thinking Ahead for Higher Ed: Preparing for Enterprise Web Ecosystems
Explore OHO’s thinking on enterprise web ecosystems including in-depth articles and interviews with major university teams that are building enterprise systems to better serve web publishers and external audiences.
Defining the Enterprise Web Ecosystem
As your digital presence expands, it’s easy to focus on individual site launches or CMS upgrades. But the real opportunity comes from seeing the full picture—and treating your web presence like an ecosystem, not a patchwork. This isn’t about control; it’s about smarter collaboration.
Expert Interview: How Boston University Implemented a Tiered Web Ecosystem
With hundreds of websites and stakeholders to support, Boston University embraced a tiered digital ecosystem strategy. Their model balances decentralized publishing with centralized governance—ensuring flexibility for units while maintaining brand integrity and platform sustainability.
Let’s Build a Smarter Ecosystem Together
We’ll show you how a strategic ecosystem approach can bring clarity, consistency, and efficiency to your digital presence.