Higher Ed Content Strategy Course: Build a Strategy in 5 Days
Content strategy focuses and elevates your digital communications efforts. It aligns all of your content production to your key messages. Sounds simple, but developing and implementing a content strategy can be hard to explain and tricky to get started.
Breaking Down Content Strategy – One Email at a Time
To help you kick-start and navigate the process, we've developed a 5-day email course with hands-on exercises to align your team’s thinking and articulate a sustainable content strategy for all of your marketing efforts.
In this 5-day content strategy course, you'll receive all the tools you need to:
- Assess your existing content
- Envision thoughtful messaging and set attainable goals
- Document governance processes and best practices
- Assign roles and accountability to sustain your content strategy