What we did
A small liberal arts school outside of Seattle, Washington, Saint Martin’s University offers students a unique experience steeped in a strong Catholic Benedictine presence. They sought a website that could capture the spirit of the campus and clearly communicate it to prospective students.
It was important for the website redesign to clearly define the University brand while highlighting its values, offer better usability for all site visitors, increase inquires, applications, and enrollment, and finally, foster community engagement, interaction, and involvement.
- Information Architecture – Redesign application page user pathways using a segmented approach that promotes intuitive navigation.
- Content Strategy – Create a visual design that better features messaging and photography communicating the school’s brand while increasing the prominence of persistent calls-to-action on the homepage and program pages, encouraging prospective students to click.
- Community Engagement – Feature stories from members of the campus community throughout the website while showcasing the student experience.
- Mobile Navigation – Design and test multiple approaches to determine and implement best possible solution for mobile navigation and maximization of screen real estate.
Launch: September 2015