Our Work

Saint Martin’s University

User research and testing drive the creation of an institutional website capturing faith-based school’s unique student experience resulting in increased user engagement and inquires.
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What we did

  • Saint Martin's University Homepage
  • Saint Martin's University website in laptop
  • Saint Martin's University website in tablets
  • Saint Martin's University website in mobile
  • Saint Martin's University website in desktop

A small liberal arts school outside of Seattle, Washington, Saint Martin’s University offers students a unique experience steeped in a strong Catholic Benedictine presence. They sought a website that could capture the spirit of the campus and clearly communicate it to prospective students.

It was important for the website redesign to clearly define the University brand while highlighting its values, offer better usability for all site visitors, increase inquires, applications, and enrollment, and finally, foster community engagement, interaction, and involvement.

  • Information Architecture – Redesign application page user pathways using a segmented approach that promotes intuitive navigation.
  • Content Strategy – Create a visual design that better features messaging and photography communicating the school’s brand while increasing the prominence of persistent calls-to-action on the homepage and program pages, encouraging prospective students to click.
  • Community Engagement – Feature stories from members of the campus community throughout the website while showcasing the student experience.
  • Mobile Navigation – Design and test multiple approaches to determine and implement best possible solution for mobile navigation and maximization of screen real estate.

Launch: September 2015

Further Reading

  • College of the Holy Cross

    Comprehensive digital strategy carried out in three phases – homepage refresh, full college site relaunch, and capital campaign launch – supports and extends new institutional branding platform.

  • Norwich University Online

    Website built based on learnings from user experience testing shows immediate positive results for university's online education program.

  • Cornell School of Hotel Administration

    Creation of digital and print assets including website, landing pages, email, viewbook, and fliers support marketing vision and drive enrollment.