OHO Champlain College Online

Full Funnel Digital Marketing

For both our website redesign and digital marketing campaigns with Champlain College Online, lead generation was paramount. But it wasn't just about increasing lead volume – it was about focusing on quality to find the right leads who were ready to enroll.

  • Higher Education
  • Website Redesign
  • Digital Marketing

Services

  • Digital Marketing
  • SEO
  • Strategy
  • Visual Design
  • User Experience
  • Content Strategy
  • CMS Development
  • Ongoing Support

Diversifying Marketing Efforts

Instead of focusing on just the top of the funnel, we optimized Champlain's marketing efforts across their entire digital footprint.

Graphic which depicts the looping relationship between both organic and paid leads, targeted ads, branded search, and the website itself
A google search displaying a Champlain ad.

Paid Search

Thoughtful, precise keyword and regional targeting helped Champlain use Google and Bing to reach only the prospects that were most likely to convert. 

 

A map with geo-fenced areas marked out in circles

Geofencing

Geofencing high-traffic areas — airports, movie theaters — in their target markets raised brand awareness where it mattered most and reinforced out-of-home advertising.

Champlain Facebook ad displayed on an iPad

Paid Social

Social efforts included lead generation using unique downloads as well as website retargeting, which both deliver Champlain’s message to specific prospect pools.

After meeting OHO, I knew I really wanted to work with them. OHO has become an extension of our talented internal team. They roll up their sleeves and work with us seamlessly. OHO brings savvy, creativity, accountability, and an investment in our success.

Melissa Marcello Associate Vice President - Champlain College Online

Optimizing the Website for Conversion

Following the launch of paid campaigns, we partnered with the internal team to reimagine and fully redesign the Champlain College Online website to produce leads from direct and organic traffic and to nurture prospects already touched by paid media. We combined new brand messages developed by the marketing team with an information architecture and visual design grounded in the customer journey of adult learners.

cco homepage
Champlain Cybersecurity blog post

Degree program pages are the core of the site and a primary destination for prospects. To meet the user's prioritized needs, we assembled a program page that brings all of the relevant content together in one location – requirements, courses, outcomes, testimonials, and affordability messages. Embedded calls to action with upcoming deadlines add a sense of urgency and transform informational pages into lead generation pages.

Screenshot of the champlain college online website. Its the Accounting Associates degree page, and shows the navigation, and hero image

Reaching Prospective Students

Program pages are structured to align to the content needs of prospective adult learners.

Screenshot of the champlain college online website. Its the Accounting Associates degree page, and shows the tabbable program details below the navigation and hero image

Generating Leads with SEO

Program pages are optimized to rank at the top of Google results. Using schema mark-up, we increased the organic reach and leads.

HTML code

Amplifying Blog Articles

With the marketing team already successfully executing on a blog strategy, we extended the reach of this asset by more elegantly integrating the articles into program content and highlighting program offers within the blog. With our monthly search engine optimization (SEO) memos, we helped Champlain College Online's editorial team find new topics to drive more traffic at the top of the enrollment funnel.

How to Maximize Your Transfer Credits blog post
Advanced Management Skills You need to Lead a Productive Team blog post
What Millennials Want blog post
The Top 3 Accounting Specializations That Are on the Rise blog post
How to Maximize Your Transfer Credits blog post
How to Maximize Your Transfer Credits blog post
4 Types of Financial Aid to Help Pay for College blog post
MHA vs MBA in Healchare Administration blog post

Results

30%

Increase in website leads following the website relaunch

50%

Increase in leads from organic search following the website relaunch