What we did
After an institutional rebranding effort that welcomed a new academic year with a new homepage, the College of the Holy Cross carried out a full website redesign to create a new site that would serve as the cornerstone of their digital identity.
Measures of success for the website redesign included an increase in engagement with prospective students as well as an increase in awareness and participation around arts at the school. The redesign project included user research, design, and, Drupal installation.
- Brand Expression – Support new branding with content that incorporates copy, tone, visual elements, and overall messaging that is consistent with the brand identity.
- Content Strategy – Elevate content for prospective students in order to provide easier pathways to find information and navigate the site, and create clear calls-to-action that help increase engagement.
- Governance – Implement taxonomy-based access control and organic groups enabling a permission management system that eliminates the bottleneck of requests for the marketing communications team.
The College of the Holy Cross website received Gold in the 2015 Education Digital Marketing Awards and was a 2016 MITX Awards Finalist in the Education category.
Launch: July 2015