Our Work

College of the Holy Cross

Comprehensive digital strategy carried out in three phases – homepage refresh, full college site relaunch, and capital campaign launch – supports and extends new institutional branding platform.
  • a person icon with three stars underneath
  • an award ribbon
  • a pencil and ruler drawn on a web browser window
  • a pencil and a piece of paper
  • A magnifying glass icon

What we did

  • Holy Cross Homepage
  • Holy Cross Website Page
  • Holy Cross Website on Mobile Devices
  • Holy Cross Capital campaign site on desktop
  • Holy Cross campaign site on mobile devices

After an institutional rebranding effort that welcomed a new academic year with a new homepage, the College of the Holy Cross carried out a full website redesign to create a new site that would serve as the cornerstone of their digital identity.

Measures of success for the website redesign included an increase in engagement with prospective students as well as an increase in awareness and participation around arts at the school. The redesign project included user research, design, and, Drupal installation.

  • Brand Expression – Support new branding with content that incorporates copy, tone, visual elements, and overall messaging that is consistent with the brand identity.
  • Content Strategy – Elevate content for prospective students in order to provide easier pathways to find information and navigate the site, and create clear calls-to-action that help increase engagement.
  • Governance – Implement taxonomy-based access control and organic groups enabling a permission management system that eliminates the bottleneck of requests for the marketing communications team.

The College of the Holy Cross website received Gold in the 2015 Education Digital Marketing Awards and was a 2016 MITX Awards Finalist in the Education category.

Launch: July 2015

Further Reading

  • The University of Scranton

    University seeking to capitalize on momentum from a $260 million investment creates new website to increase campus visits and enrollments.

  • Cambridge College

    User research and testing drives website redesign resulting in digital unification of multiple campuses and an increase in online applications.

  • California Baptist University

    Higher education website redesign guided by research findings results in modern, user-centered website reflective of the overall student experience.