Brain Trusts
Facilitated Conversations Exclusively for OHO Clients
Open dialog is a cornerstone of our client relationships at OHO. Our monthly Brain Trusts provide an opportunity to foster those relationships and allow our clients to connect and learn from each other.
Overcoming Challenges Together
We facilitate conversations that help our colleagues
Why aren't our ads converting prospects? Which CMS should we pick? Why is our blog underperforming?
Our Brain Trusts provide our clients with an opportunity to hear directly from their colleagues at other schools and learn what's working, what's not, and what they'd never even thought of trying. Each session is facilitated by Rachel Reuben Senor, OHO's Vice President of Account Strategy, with insights from OHO's knowledgeable designers and strategists, as well as colleagues at other institutions we know will provide a unique perspective and new ideas.
What to Expect
Facilitated 1-hour conversation on a specific topic with 10-20 people on Zoom. To ensure that everyone feels comfortable expressing their thoughts, feelings, and ideas, the Brain Trusts are never recorded.
Brain Trust Facilitator
Rachel Reuben Senor, Vice President, Account Strategy, has 20+ years senior marketing leadership experience in higher education from working at California College of the Arts, Colgate University, Ithaca College, State University of New York at New Paltz, and consulting with dozens of other schools.
4/17/24 — You’ve Been in GA4 for a Year, Now What?
A year into GA4, it's time to move beyond the basics and unlock the full potential of this tool. Our session will cover a range of topics designed to elevate your analytics game.
3/20/24 — The Death of the Third-Party Cookie
Learn what third-party cookies are, why they’re being phased out, what impact they’ll have for your organization, what — if anything — is replacing them, and what you should be doing to prepare.
2/27/24 — Content + Information Architecture for Departments/Offices/Centers
Join OHO's knowledgable strategists to review best practices for content and information architecture for Departments, Offices and Centers.
1/30/24 — Maintaining a Tight Taxonomy
Kelly O’Foran Frederick, OHO’s Associate Creative Director on our UX team, will discuss some best practices for taxonomy terms, maintenance, and triage.
11/16/23 — Using AI to Enhance Your Productivity
Come chat with us to share tools and experiences, as well as what to watch out for.
10/24/23 — Rebranding: Tales from Clients' Experiences
Special guest Laurie Ward, Vice President for Marketing and Communications at Hood College, joins the OHO team to discuss the rebranding processs.
4/26/23 — Will AI Impact Our Marketing?
ChatGPT, OpenAI, and more are all the buzz in recent months. Let's have a conversation about how these emerging technologies are helpful and perhaps harmful to our marketing and communication-related efforts.
4/5/23 — GA4 Transition
Tick tock – Universal Analytics is sunsetting July 1. The transition to Google Analytics 4 is much more complicated than it appears at first glance. We’ll talk through key differences and features you might be missing about Google’s new analytics tool.
March 30 — Brain Trust: How to Interpret Google Data Studio Dashboards
GDS Dashboards can be setup to have all kinds of information on them, but what data is actually valuable and actionable? We'll share some examples, talk about connections to Google Analytics and various paid campaign outlets, and how to do full funnel reporting.
3/1/23 — Website Pain Points
Rachel will be joined by OHO's senior account manager, Kara Sassone, and Leigh Jajuga, a digital & content strategist to talk through your website pain points, share ideas and solutions, and make our websites less painful!
2/24/23 — Building & Implementing a Strategic Marketing Plan
Building and implementing a strategic marketing plan can seem intimidating, but we'll talk through a variety of models and take a look at examples to help demystify the process. If you are an OHO client and would like to access a recording, email rachel@oho.com.
12/1/22 — Content Strategy: Ongoing Content Stewardship
In this Brain Trust discussion, we will talk through approaches for consistent governance within different types of organizations and clients can share how it is working for them.
10/27/22 — Undergrad & Grad Recruitment Marketing — A Conversation With Clients
Learn what Wheaton College, Widener University, and Brandeis International Business School are doing to recruit undergraduate and graduate students this year.
9/23/22 — SEO/Analytics
We'll have two of our awesome digital marketing team members join us to cover why you need to focus on SEO/Analytics, how SEO/analytics can raise your universities/program’s visibility, how to optimize your content, and more.
4/27/22 — Sharing the ROI of Your Paid Advertising Efforts with Partners on Campus
Being able to understand the success of your campaigns is critical, but so is how you report on their performance to partners on campus.
3/24/22 — How Platform Changes Will Impact Your Digital Advertising Efforts
Apple and Facebook have made some significant privacy changes, and we're going to discuss how they may impact your digital advertising efforts.
2/25/22 — How to Use Digital Advertising to Impact Yield
Join members of OHO's digital marketing team to discuss how you can use digital advertising to impact yield at your school.
Catch up on Past Brain Trusts
While we don't record any of our Brain Trust sessions, we do take the insights gleaned from the discussions to produce content for our blog. If you ever miss a Brain Trust — or you want to share the content with your colleagues who couldn't attend — we've got you covered.
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