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Brain Trust: GA4 Transition

Join us Wednesday, April 5, at 2:00 pm EDT

The OHO U Brain Trust Logo

Tick tock – Universal Analytics is sunsetting July 1. The transition to Google Analytics 4 is much more complicated than it appears at first glance. We’ll talk through key differences and features you might be missing about Google’s new analytics tool.

Jason Smith, Founder and Managing Director
Jason Smith, Managing Director & Founder, OHO Interactive

As Managing Director of OHO, Jason leads a talented team of designers, developers, and strategists to create award-winning digital marketing and strategy work. He's launched numerous websites for clients and offers a deeply insightful perspective into each business and industry with which he consults. Jason's depth of experience in marketing, user research, graphic design, and television advertising make him uniquely qualified to create successful marketing strategies that marry messaging with design, information architecture, and technology.

Headshot of Adrienne Ritchie, Strategist, Growth and Insights
Adrienne Ritchie, Strategist, Growth and Insights, OHO Interactive

Adrienne is a digital marketing professional with extensive channel, analytics, and training expertise. She has 10+ years building marketing and communication programs across online and offline channels to support organizational growth, and broad marketing experience developing and translating brand strategy into diverse, multi-channel campaigns. Adrienne leads with a creative, yet data-driven approach.

Join Us April 5 at 2:00 pm EDT