Brain Trust: Undergrad & Grad Recruitment Marketing — A Conversation With Clients
Join us Wednesday, October 27 at 2:00 pm EDT
Learn what Wheaton College, Widener University, and Brandeis International Business School are doing to recruit undergraduate and graduate students this year.
Share your questions in advance by emailing Rachel@OHO.com to make sure we cover what would be most relevant to you!
Gene Begin is the Vice President of Marketing & Communications for Wheaton College in Norton, Massachusetts. As the college’s first ever chief marketing officer, Gene provides strategic leadership and direction for the college’s marketing, communications, web strategy and branding priorities and objectives. Gene is responsible for advancing the college through brand awareness, brand adoption, and brand advocacy to support Wheaton’s overall mission as well as its enrollment, retention and advancement goals. During the past five years at Wheaton, he has led the college through a brand strategy initiative, a campus-wide website reimagination, its first integrated digital advertising campaign, restructuring to bring enrollment marketing in-house, and numerous reputation management and crisis communications. Gene previously was at Babson College for 15 years in a variety of marketing positions, most recently as Senior Director of Integrated Marketing. Gene has shared his experiences and expertise at numerous higher education and marketing conferences, including CASE, Confab Higher Ed, eduWeb, FutureM, HighEdWeb, and University Business Tech, among others. Gene was an eduWeb Summit Award winner in 2018, which seeks to recognize leaders and innovators within the field of higher education marketing. He holds a Bachelor of Science in Business Administration from the University of Rhode Island and a Masters in Business Administration from Babson College.
Nick Hemming serves as the Marketing Intelligence Manager at Widener University. An award-winning copywriter with an appreciation for clear, concise messaging, he uses his creative roots to drive actionable marketing campaigns. His role as an adjunct communication professor provides an on-the-ground look at higher education—insight that fuels his work as a marketing strategist. He earned his M.A. in Strategic Communication from the University of Iowa and maintains a Project Management Professional (PMP) certification. A New Englander in spirit, Nick plays soccer, runs, and avidly supports the Boston Red Sox.
Kelly Sugrue joined Brandeis International Business School in 2013 and currently serves as the Assistant Dean of Admissions. Kelly has worked in undergraduate and graduate admissions at Fordham University, Northwestern University, and Loyola University Chicago. Prior to joining Brandeis, Kelly was the Director of Graduate Recruiting and Admissions in the University of San Francisco School of Management. She earned an M.S. in Education and a B.A. in Communications from Fordham University.
Join us October 27 at 2:00 pm EDT
How can we make sure we're targeting the right prospects?
Planning and executing a digital ad campaign to recruit college students requires a combination of smarts, science, and data analysis. In this post, we'll walk you through all the necessary steps to conceptualize, plan, and execute a digital advertising campaign to recruit students.
Digital Marketing
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