Research & Strategy

Creating a website that drives your business goals takes a complete understanding of your users. We do comprehensive user testing to find out what your customers really want, so you can deliver a winning digital strategy.

We learn about your users and craft a digital strategy that speaks to them.

Building a unique website that aligns with your image, brand, and goals takes a deep understanding of your organization, users, and prospects. We create digital strategies based on user experience testing and competitive market research. Our digital marketing strategists get to the core of your user's wants and behaviors to develop a plan that keeps you focused on your most important asset—your customers.

Our research & strategy work includes:

  • Stakeholder interviews
  • Customer interviews and focus groups
  • Customer experience mapping
  • Persona research and development
  • User experience and usability testing
  • Multi-channel market analysis
  • Competitor analysis
  • Technology evaluation and integration analysis
  • Analytics
  • Comprehensive digital strategy

"OHO has really changed our web strategy."

Bill Burger
Associate Vice President, Communications
Brandeis University

Let's talk about working together