Content Strategy

Webinar: From Mess To Success – How Content Strategy Can Save Your Web Project

February 12, 2015

“We need to fix the website” is a common refrain. But why? To what end? And how? A redesign project is no small feat, requiring significant time and resources to pull off. But how can you ensure that the effort will result in an appropriate, sustainable solution that won’t just feel good on day one but also works well on day two and beyond?


Explained In 60 Seconds: URL Structure

February 03, 2015

Some of the most important components of our website don’t show up in its visible, designed area. One of those is the uniform resource locator, commonly known as the URL. Simply put, a URL is the “location of a file on the web.” The two components of a URL with which we are typically most concerned are the domain name (e.g. and the path (e.g. /work/).


Content Considerations for a Responsive Web Design

January 08, 2015

When you embark on a responsive web design project, you’ll be spending a lot of time looking at how designs resolve from one browser experience to another, and wireframing layouts across devices. But you should also devote a hefty amount of time to examining and planning your content.


Your Website’s Fountain of Youth Part 3: Measurement

December 16, 2014

When it comes to websites, we can make a lot of things. But how do we know if they’re successful? And how do we define success? That’s where developing a measurement plan comes into play, and that’s what we will discuss in this third installment of our “fountain of youth” series.


New Perspectives on Content Strategy at Confab Higher Ed

November 19, 2014

In its second year, the Confab Higher Ed conference -- organized by Brain Traffic, the firm owned by content strategy pioneer Kristina Halvorson -- yielded another stellar lineup, with the most frequently heard complaint being the tough choice between sessions in a given block.


The Softer Side of Web Design

November 12, 2014

Our work is built around facts: budgets, deliverables, schedules, and requirements. But we can’t ignore the softer side of our work: feelings.

A surprising amount of the work that we do is bound up in feelings. To create effective web experiences and processes, we can’t help but consider the emotional impact of our decisions, whether it’s the phrasing of a call to action, creating a content workflow in the CMS, or assigning a staff member a new responsibility.


Explained in 60 Seconds: Readability

October 07, 2014

Having a great looking website is good. Having a great looking website with content that scores high on readability is better.

When visitors come to your site, you want them to understand the message you’re communicating and the action you’d like them to take. That’s where readability comes in.

Not only is it a critical component in the overall user experience of your site, it’s also an important factor in your site’s overall success at meeting business goals. Here’s what you need to know.


Your Website’s Fountain of Youth Part 2: Training and Guidelines

September 11, 2014

Last time, we talked about how editorial calendars help your website stay fresh, accurate, and relevant for the long haul. Today’s digital fountain of youth consists of training and guidelines. Does that sound dull? It doesn’t have to be. Also, your website’s livelihood depends on them.


Your Website’s Fountain of Youth Part 1: Editorial Calendar

September 09, 2014

From the age of the Greek writer Herodotus in the fifth century BC up through Ponce De Leon’s exploration of Florida in the 16th century, the legend of a fountain of youth that could wash away the years has persisted throughout history.

While we can’t get rid of those crow’s feet, we have found the fountain of youth… for your website. In this blog series, we will define the components that comprise the secret to eternal youth for your digital face.

Editorial Calendar

What is an editorial calendar?


3 Big Ideas Higher Eds Must Know About Their Prospects

August 19, 2014

We’ve just completed some independent website user research with high school sophomores to understand how they research and create a short list of colleges. Over the past five years, we’ve spoken with hundreds of high school students, but it’s been a while since we interviewed high school sophomores at the very start of the college selection process. There were a number of actionable data points from the user research, but three big ideas emerged.