Webinar: Aligning Video to the Prospective Student Journey

Over 90% of 18-49 year olds in the U.S. watch YouTube (Google/Nielsen), and 68% of YouTube users watch YouTube to help make a purchase decision (Google/Ipsos Connect), and 7 out of 10 people have a higher intent to share video on social media than any other content types (RYOT Studio).

If those stats, respectively aligning to brand awareness, enrollment, and advocacy, don’t convince you of the importance of integrating video content in your marketing communications, then this webinar will!

Go beyond the medium and gain insights from higher education professionals who are mastering not just the art of video, but the art of aligning video to business goals, marketing objectives, and prospective student needs. We discussed:

  • Defining goals, objectives, and priorities
  • Distribution channels and how they impact video creation
  • How to produce for paid media channels
  • Process and production do’s and don’ts
  • ​How to measure for success

I teamed up with Joe Case, video director at Cramer, to moderate this panel of industry experts. Check out their awesome higher ed videos, below.


  • Vanessa Theoharis, Director of Digital Marketing at OHO Interactive
  • ​Joe Case, Video Director at Cramer


Even If You Missed the Webinar, You Can Still View the Recording

Our Work Has Been Recognized By

  • Communicator Award 2015
  • MITX Award Finalist 2015, 2014, 2012
  • W3 Award Winner 2014
  • Blue Drop Award Finalist 2013
  • MITX Award Winner 2011
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"OHO has really changed our web strategy."

Bill Burger
Associate Vice President, Communications
Brandeis University