Insights by Jason Smith

How to Design Graduate Degree Program Webpages

November 13, 2014

Based on 7 years of research with prospective students, we've developed a clear set of features and functions that prospective graduate students are looking for on degree webpage. We've also designed and tested these pages across devices and generated a list of best practices. In this super quick video, we'll layout the highlights of this research and best practices. For a great example, check out the program pages at Norwich University Online or read up on their strategy.


Real-Time Website Content Personalization: What You Should Know Right Now

October 21, 2014

Remember when websites were a ‘one size fits all’ experience? We’ve come a long way since then, now embracing tools that allow for the creation of websites that offer personalized experiences for each visitor.


Top Problems Implementing iBeacon Marketing Solutions

October 02, 2014

We recently surveyed 35 of the top beacon CMS and hardware providers who are on the front lines of implementing this emerging technology and leading the push toward proximity marketing. Collectively these firms have deployed more than 3,000 beacon solutions to businesses around the world. Our survey dug into their top concerns about beacons, user experience and deployment.


Over 50 Companies in the September 2014 iBeacon Ecosphere

September 12, 2014

The September 2014 iBeacon Ecosystem is out with over 50 companies now offering hardware and CMS platforms for managing proximity campaigns. We're also starting to see more deals being signed for the rollout of beacons in stores across the US, including Simon Malls and GameStop.

We've begun an exhaustive research survey of companies providing hardware and CMS platforms for beacons. With about 20 firms responding, here's a read out of some of the preliminary findings:


3 Big Ideas Higher Eds Must Know About Their Prospects

August 19, 2014

We’ve just completed some independent website user research with high school sophomores to understand how they research and create a short list of colleges. Over the past five years, we’ve spoken with hundreds of high school students, but it’s been a while since we interviewed high school sophomores at the very start of the college selection process. There were a number of actionable data points from the user research, but three big ideas emerged.


What's Missing From the U.S. Digital Services Playbook (And What They're Getting Right)

August 13, 2014

This week, the U.S. government launched the U.S. Digital Service to improve the federal government’s digital interactions with citizens. Headed by an ex-Google executive, the Digital Service published a fantastic manifesto of 13 digital plays to guide their creation and development of new online systems.


U.S. Digital Services Playbook Embraces User Research, Will Your Business?

August 13, 2014

The U.S. Federal Government officially got on board with user testing for digital experiences this week with the launch of the U.S. Digital Service. Their mission is to improve the federal government’s digital interactions with citizens.

User Research in The U.S. Digital Services Playbook

The Service announced 13 guiding points in their playbook. These will guide all projects and initiatives. The top three plays are rightly focused on user experience:


The Emerging iBeacon Ecosystem – August 2014

July 31, 2014

Just over 1 year since it's introduction, Apple's iBeacon and other Bluetooth Low Energy (BLE) products, hardware and CMS platforms are hitting rapid growth. We have identified over 45 different hardware and platform providers. We are seeing the fastest growth in CMS platforms for managing iBeacon campaigns. These are platforms all businesses use to upload creative and manage which beacons send out which content. These platforms also manage the range of the beacon and trigger actions for distributing the content.


Policeman or Partner? Making Website Governance Plans That Work

June 24, 2014

Website governance plans are an acknowledgment that the website is an organizational tool, and while typically the focus of governance is content and messaging, it can cover other areas as well. Governance generally has three components:


iBeacon Ecosphere – April 2014

April 04, 2014

This month I’m seeing lots more companies come onto the “CMS and platform” side of the ecosphere. There are a number of companies that were working in the proximity marketing or wallet space that are expanding their platforms to deliver an experience through iBeacons. We have identified 22 hardware and platform solutions for Beacons.

It’s been a slower month for announcements or rollouts of iBeacons save for the launch of the MLB apps last weekend and the use of iBeacons at SXSW.