Remember when websites were a ‘one size fits all’ experience? We’ve come a long way since then, now embracing tools that allow for the creation of websites that offer personalized experiences for each visitor.
We recently surveyed 35 of the top beacon CMS and hardware providers who are on the front lines of implementing this emerging technology and leading the push toward proximity marketing. Collectively these firms have deployed more than 3,000 beacon solutions to businesses around the world. Our survey dug into their top concerns about beacons, user experience and deployment.
The September 2014 iBeacon Ecosystem is out with over 50 companies now offering hardware and CMS platforms for managing proximity campaigns. We're also starting to see more deals being signed for the rollout of beacons in stores across the US, including Simon Malls and GameStop.
We've begun an exhaustive research survey of companies providing hardware and CMS platforms for beacons. With about 20 firms responding, here's a read out of some of the preliminary findings:
We’ve just completed some independent website user research with high school sophomores to understand how they research and create a short list of colleges. Over the past five years, we’ve spoken with hundreds of high school students, but it’s been a while since we interviewed high school sophomores at the very start of the college selection process. There were a number of actionable data points from the user research, but three big ideas emerged.
This week, the U.S. government launched the U.S. Digital Service to improve the federal government’s digital interactions with citizens. Headed by an ex-Google executive, the Digital Service published a fantastic manifesto of 13 digital plays to guide their creation and development of new online systems.
The U.S. Federal Government officially got on board with user testing for digital experiences this week with the launch of the U.S. Digital Service. Their mission is to improve the federal government’s digital interactions with citizens.
User Research in The U.S. Digital Services Playbook
Just over 1 year since it's introduction, Apple's iBeacon and other Bluetooth Low Energy (BLE) products, hardware and CMS platforms are hitting rapid growth. We have identified over 45 different hardware and platform providers. We are seeing the fastest growth in CMS platforms for managing iBeacon campaigns. These are platforms all businesses use to upload creative and manage which beacons send out which content. These platforms also manage the range of the beacon and trigger actions for distributing the content.
Website governance plans are an acknowledgment that the website is an organizational tool, and while typically the focus of governance is content and messaging, it can cover other areas as well. Governance generally has three components:
This month I’m seeing lots more companies come onto the “CMS and platform” side of the ecosphere. There are a number of companies that were working in the proximity marketing or wallet space that are expanding their platforms to deliver an experience through iBeacons. We have identified 22 hardware and platform solutions for Beacons.
It’s been a slower month for announcements or rollouts of iBeacons save for the launch of the MLB apps last weekend and the use of iBeacons at SXSW.
Opening Day is coming over the next two weeks and so far there have been no additional press releases from MLB or individual clubs. Will the remaining 18 stadiums be ready for Opening Day? In addition, the ‘At the Ballpark’ app has not yet been updated as outlined in the press release. The last update to the app was on September 15, 2013.
If you’re just getting up to speed on the story, here’s what you need to know: