As the marketing technology stack evolves, we have access to more data than ever, and thus more insight into our audiences and their behavior. You have the keys to unlock the future of data fluency in your team and in your organization. But the volume of this data can be overwhelming, as well as the sheer number of metrics available, that seem to be invented daily.
So where should you start? At the core of our entire suite of marketing efforts along the consumer decision journey is your website. So let's start there.
You've set up your Google Analytics profile and are tracking basic data. Now let's identify how to use these metrics to prove that your marketing efforts drive business value for your organization and take your tracking to the next level.
This webinar will prepare you to think holistically about your analytics efforts and make small steps towards the marketer's dream of integrated, end-to-end reporting. You'll learn how to:
- Weed through the metrics to align KPIs to goals along the consumer decision journey
- Use your analytics data to measure the success of your marketing initiatives
- See examples of using analytics to break down functional silos within your organization
- Advance your analytics using more robust configurations and reporting