Proving The Value of Digital Marketing: Best Practices Guide Now Available

July 29, 2014

Higher education is in transition. Increasing competition and rising prices have forced students to become more selective in their school choice, and alternative methods of learning are having an impact on the pool of prospective students. Glossy brochures have been replaced by social media and the web to capture prospective student's attention.

Higher education marketers are more accountable than ever to detail how their strategy impacts the bottom line. To prove their value, marketers must emphasize the data behind their decision making and show results with real numbers. Proving The Value of Digital Marketing In Higher Education: How Data-Driven Digital Marketing Delivers share how you can:

  • Measure the performance of your marketing efforts
  • Engage effectively with current and prospective students, as well as alumni
  • Prepare and present compelling data to the President and Board of Trustees

Download the guide now.

Related Reading

OHO Interactive Second Annual Higher Education Digital Marketing Bootcamp
Recap: 2019 Higher Education Digital Marketing Bootcamp

In 2018, OHO Interactive held the first Higher Education Digital Marketing Bootcamp to help higher ed professionals understand how other colleges and universities structure their marketing departme

the silhouettes of four students
The Only Way to Market to Stealth Applicants

“What scares me the most? The 80 ‘stealth admits’ that could either make or break our year.”

Image with Question Mark: What is Content Strategy for the Web?
What is Content Strategy for the Web?

When we approach web projects, content strategy is always a part of the conversation.