Higher education is in transition. Increasing competition and rising prices have forced students to become more selective in their school choice, and alternative methods of learning are having an impact on the pool of prospective students. Glossy brochures have been replaced by social media and the web to capture prospective student's attention.
Higher education marketers are more accountable than ever to detail how their strategy impacts the bottom line. To prove their value, marketers must emphasize the data behind their decision making and show results with real numbers. Proving The Value of Digital Marketing In Higher Education: How Data-Driven Digital Marketing Delivers share how you can:
- Measure the performance of your marketing efforts
- Engage effectively with current and prospective students, as well as alumni
- Prepare and present compelling data to the President and Board of Trustees
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