Building with Drupal: Personalized Digital Experiences for Higher Education

November 09, 2018
paint cans full of different colored paint

Due to its flexibility, scalability, and ease of implementation, Drupal has long been the preferred CMS platform for higher education.

With personalization becoming an increasingly desirable feature in the marketing toolkit, more and more institutions are looking for ways to incorporate it into their existing Drupal sites – or to put it front and center for new Drupal projects.

By using Acquia Lift’s centralized personalization management platform, integrated with the resilient Drupal experience, we’ll show you how you can deliver relevant content and calls-to-action to your visitors based on their unique consumer journeys – even before you have identified who they are.

In this webinar, we’ll walk you through:

  • Effective, sustainable, and unobtrusive personalization campaigns for higher education.
  • Best practices for colleges and universities to apply personalization to their marketing strategies.
  • How to implement personalization.

Whether you are looking to capture stealth applicants, increase conversions, or reengage prospects, implementing personalization brings relevance to your audiences and helps you achieve your business goals.


Download a Copy of Our In-Depth Personalization Guide

Related Reading

a row of grey apples with one red apple in the middle
How Website Personalization Can Increase Undergraduate Enrollment

Diverse. Connected. Early-adopters. Image-driven. Fiscally conservative.

shoes image
Webinar: Creating a Personalized Web Experience to Drive Enrollment and Giving

Personalization is the next tactic in your marketing toolkit, giving you the keys to make one-to-one marketing a reality for higher education.

Website Personalization Approaches: Explicit, Implicit, and Contextual

The concept of website personalization is a simple one.

Four user icons with thought bubbles of a plane, money, an award ribbon, and a megaphone
Content Personalization That Drives Customer Action Webinar Recap

Our recent webinar with Acquia, How to Personalize Content to Drive Customer Action, offered an overview of techniques and best practices for incorporating content personalization into you