Content Strategy

Making the Case For Content: Implementing Content Strategy in Higher Ed

June 05, 2015

Higher education is not going anywhere. But it is changing - in some ways, dramatically.

In recent years, the industry has seen rapid disruption that has driven a change in the way institutions communicate. Because the need to attract, retain, and engage students, faculty, alumni, and staff has not gone away, but it has become much harder to do.

That's where digital strategy comes into play. In a challenging and competitive industry, having a plan and a purpose can be the difference between shortfall and success.


9 Digital To-Do’s You Need to Tackle This Summer

May 27, 2015

Universities everywhere are breathing a sigh of relief. For most, tassels have been flipped, mortarboards flung in the air, and the academic year has come to a close.

Summer is a quieter time on campus, which provides the opportunity to play a bit of catch-up on tasks and projects that eluded us during the school year. So, with a better digital presence in mind, how can you take advantage of this time to shine brighter come the fall?


9 Twitter Tips Every Social Media Marketer Needs

May 12, 2015

While Oreo’s and Old Spice’s social media campaigns make it seem like Twitter is built for consumer-focused companies trying to sell a product, there is plenty of room for other folks trying to master social media to play ball as well. By fully utilizing its simplicity, wide reach, and analytical prowess, Twitter can become an incredibly effective tool for any marketer.


Website Content Audits

May 05, 2015

One of the foundational deliverables for a website project is a content audit. A website content audit is a comprehensive website evaluation that takes into account multiple quantitative and qualitative factors in order to gauge current content quality, components, connections, structure, and function.


How Transparency Makes the Web Better

April 28, 2015

Transparency flies in the face of silos, which are endemic to higher ed. Silos seclude people from one another and disconnect people from streams of information. This creates redundancy and inefficiency, inhibits the ability to gain broad buy-in, and makes communication challenging.

But when you strive to foster transparency, the walls fall away. People become humans, not just names on a list. Information becomes common knowledge, not the stuff of legend. Communication and connections become the currency by which things get done.


Explained in 60 Seconds: Style Guides

April 07, 2015

You may think you know exactly what a style guide is, but depending on who you’re talking to, you could be completely wrong. Most of us, particularly those of us who have anything to do with maintaining brand identity, assume a style guide refers to a collection of guidelines that govern usage of creative elements and details in digital, print, and media vehicles. And while we’re right about that, there are other types of style guides that are just as important to keeping a consistent brand look and feel.


Explained in 60 Seconds: Taxonomy

March 03, 2015

When we embark on a web project and begin to discuss content planning and organization, one of the terms we often throw around is “taxonomy.” What does that mean, exactly?

My first introduction to the concept of taxonomy came in middle school, when we learned the following mnemonic device for the taxonomic order for biological classification:

      King Philip’s Class Ordered Five Green Sandwiches

      Kingdom Phylum Class Order Family Genus Species


4 Ways to Avoid Sloppy Copy on Your Website

February 19, 2015

Around here, we talk a lot about content strategy and how important it is to a successful website redesign. While “content strategy” refers to a much bigger umbrella than copy alone, copy is incredibly important when it comes to communicating your story, your offer, and your value. It works in conjunction with your site’s layout, photography, typography, and other components to offer site visitors an engaging experience that drives them to take action.


Webinar: From Mess To Success – How Content Strategy Can Save Your Web Project

February 12, 2015

“We need to fix the website” is a common refrain. But why? To what end? And how? A redesign project is no small feat, requiring significant time and resources to pull off. But how can you ensure that the effort will result in an appropriate, sustainable solution that won’t just feel good on day one but also works well on day two and beyond?