Digital Marketing Audits Assess Your Digital Marketing Health
OHO offers a number of stand-alone digital marketing services that add foundational value to your digital marketing strategy.
Develop a Digital Marketing Strategy That Converts
If your digital marketing campaigns aren't getting the conversions that you need, it can be difficult to pin down precisely where your current strategy falls short. With so many possible variables — budget, platform, messaging, audience — you can waste time, resources, and budget trying to fix the problem when you don't fully understand the cause.
To take the guesswork out of optimizing digital marketing campaigns, OHO offers several digital marketing audits to assist your team. OHO's award-winning team of strategists and designers work with you to evaluate every aspect of your digital marketing strategy and determine what adjustments need to be made in order to achieve your goals and set you up for continued success.
Overall Digital Marketing Audit
1. Conduct discovery with core stakeholders including customer journey mapping exercises
2. Assess current digital strategy mix, including any existing marketing plans or communication strategies
3. Develop recommended digital marketing mix and roadmap for implementation
4. Optimize your funds and resources to align technology solutions to your business needs and marketing goals
Paid Digital Campaign Audit
1. Audit current setup of campaigns in Google Ads, Facebook Business Manager, and LinkedIn against existing digital marketing plan
2. Budget analysis and optimization of spend
3. Development of recommended changes to campaign setup, based on existing digital marketing plan
4. Presentation of findings with recommendations of how to more forward
SEO Audit & Google Presence Audit
How does your organization look in Google? How is your content ranking in Google? This audit will uncover opportunities to use organic search to grow traffic.
1. Audit of how your brand is represented across Google properties and knowledge graph sources
2. Summary and analysis of how users from organic search channels behave on your website, how they engage, and how they take action
3. Analyze and benchmark your site against 3 competitors. Includes organic search and paid search performance
4. Benchmark your site against factors that impact organic placement, including technical audit
Gain a Holistic Understanding of Your Digital Marketing Needs
OHO offers a number of stand-alone digital marketing services that add foundational value to your digital marketing strategy.
Schedule a call to discuss the unique needs of your institution and receive a detailed breakdown of the deliverables included, outcomes expected, and associated pricing to help you determine whether a digital marketing audit is the right next step for your organization.
How should we report digital marketing ROI to stakeholders?
Whether you handle your digital marketing in-house, or work with an outside agency, at some point you will have to present the outcomes of your campaigns to individuals who might not be particularly familiar with the work. Our four-point approach will ensure you share your marketing data in a way that's both informative and approachable for stakeholders with varying levels of marketing knowledge.
Digital Marketing
Digital marketing seems like a good solution, but where do you start? You don’t have the time, resources or team to figure it all out. All you care about is running a campaign that generates quality leads to meet your enrollment goals. With a proven process and our industry expertise, we help you make an immediate impact.