OHO U Webinar: Unraveling the Customer Journey

Better Marketing Through Personas & Journey Maps

Organizations might have dozens of various customer segments they typically market to, and creating unique campaigns for each can be challenging. Consolidating those segments into a handful of personas that share quantifiable behaviors and characteristics can make it much easier to manage campaigns and deliver the right messages, to the right people, at the right times. By further plotting the customer experience at every touch point with customer journey maps, marketers can design messaging and outreach that deepens the relationship and establish meaningful communication.

During this webinar, you'll learn:

• How segments and personas differ
• User research strategies to help you build out personas based on quantifiable data
• The benefits of customer journey mapping
• Guidance on creating your own customer journey maps with examples

Jim has always been creative, from his days as a newspaper reporter to his time as a managing director for a regional arts facility. As the Director of UX Research and Strategy at OHO, he uses that creativity as well as his expertise in ethnographic inquiry and user experience research to create websites and applications that meet his client’s business goals and make their customers happy. Jim’s clients in the higher ed space have included Harvard, Yale, and Columbia, as well as other leading colleges and universities in the US. Clients outside of higher ed include the New York Times, Standard & Poor’s, Amtrak, Blue Cross Blue Shield, and others. When he isn’t busy consulting for OHO clients, Jim is an award-winning playwright and filmmaker whose plays and films have won awards in New York, Boston, Dublin, and London.