OHO U Webinar Series
Let's Grow Your Marketing Expertise, Together
At OHO, we’re here to help higher ed marketers not just keep up, but get ahead. Our webinar series tackles the real challenges you face on campus—offering fresh ideas, practical solutions, and proven strategies you can put to work right away.
Led by OHO’s team of strategists, creatives, and technologists, plus special guests from across higher ed, our team shares presents topical, relevant insights you won’t want to miss.
Building Digital Ecosystems That Last
COMING SOON | Hear from a panel of experienced higher ed leaders as they share how they’ve turned sprawling digital networks into cohesive, sustainable ecosystems. Learn what it takes to align governance, growth, and strategy to build a web presence that truly lasts.
Archive | Be Found: How Prospective Students Discover Your Content in AI and Search
We’re not talking about theories. We’re bringing real data — millions of queries analyzed through OHO’s proprietary AI Visibility Scorecard — the only tool built specifically to help colleges and universities measure and improve how their content appears in AI-generated responses. We'll show you how it works to tell you where your site content shows up...and where it doesn't.
Archive | Accessibility Legislation + the Path to Sustainable Compliance
Accessibility laws are evolving fast—are you ready? Join experts from OHO and Siteimprove for a one-hour conversation on what’s ahead and how to build lasting accessibility practices across your organization.
Archive | Get Smart — Better Ways to Manage Web Content Development
Proven strategies for managing content creation at scale—and building a repeatable system to keep your site accurate, effective, and engaging long after launch. (September 2025)
Archive | AI Readiness — A Candid Conversation for Higher Ed Leaders
Artificial intelligence is reshaping marketing, communications, and operations at lightning speed. For colleges and universities, the question isn’t if AI will impact your institution, it’s how prepared you’ll be when it does. (October 2025)
Archive | Survey Results: What HR Pros Really Want From Education Partners
With employer-sponsored education spending set to top $30 billion, colleges and universities have a rare opportunity: to become the go-to partner for workforce training. But here’s the catch — HR professionals aren’t looking at higher ed first. (July 2025)
Archive | The Graduate Program Viability Playbook
Launching a new graduate program is an exciting opportunity—but without the right marketing strategy, even the best programs can struggle to gain traction. We’ll break down the critical steps to launching a new program successfully, ensuring that your institution avoids common pitfalls and maximizes enrollment potential. (March 2025)