OHO U Webinar: Prepare Your Marketing Content for AI
Join Us Tuesday, August 27 at 2:00 PM EDT
Inbound content is a powerful tool for higher education marketers, offering a strategic way to attract, engage, and convert prospective students. With the rise in search generative experiences, helpful content on your site is critical.
Carrie Hopkins, Principal Strategist, and Damion Wasylow, Vice President of Digital Marketing, will discuss the role of content in higher ed marketing.
What you'll learn:
- The role of inbound content in your strategy.
- How AI is impacting the content you produce.
- How to generate effective inbound marketing.
- Leveraging content beyond your website.
- Techniques for nurturing leads down the funnel.
Carrie brings over a decade of experience in higher education and enrollment marketing, both in-house at various institutions and on the agency side, offering a unique perspective on creating the most impactful client-agency partnerships. Specializing in lead generation for graduate and online programs, she brings a passion and curiosity for non-traditional students to her work. Carrie seeks to help OHO and its partners create long-lasting and strategic relationships to ultimately serve more learners.
Damion has helped clients develop and launch successful marketing and advertising campaigns for more than 25 years. He’s led initiatives for clients ranging from global Fortune 150 manufacturers to tech startups to nonprofits. As Director of Digital Marketing, Damion mentors and equips our teams to deliver outstanding results for clients while continually leveraging the latest frameworks and channels.