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OHO U Webinar: Survey Results — How Students Research College Options

Join us Thursday, December 5 at 1:00 PM EST

Jim Dalglish, Director, UX Research and Strategy
Jim Dalglish, Director, UX Research and Strategy, OHO

From Curiosity to Commitment: How Students Search for Colleges in 2024

The way prospective students discover and research colleges is constantly evolving. With new tools, trends, and expectations shaping their journey, are you staying up-to-date on what matters most to them?

Join us for an insightful webinar where we present findings from our latest research, including a 600-person survey and in-depth interviews with students aged 17-22. This session will highlight student preferences, behaviors, and attitudes that guide their college decision-making approaches.

What You’ll Learn:

  • The top sources students trust when researching schools.
  • How the use of digital tools, including chatbots and websites, is evolving.
  • Practical strategies to meet the expectations of today’s prospective students.

Whether you work in admissions, marketing, or student engagement, this webinar will give you actionable insights to refine your recruitment strategies and better connect with the next wave of college-bound students.

Join us December 5 at 1:00 PM EST