Brain Trust: How to Interpret Google Data Studio Dashboards
Join us Wednesday, March 30, at 2:00 pm EDT
GDS Dashboards can be setup to have all kinds of information on them, but what data is actually valuable and actionable? Noel will share some examples, talk about connections to Google Analytics and various paid campaign outlets, and how to do full funnel reporting.
Noel is an award-winning digital marketing strategist with proven success planning digital paid and organic campaigns for higher education, nonprofit and consumer brands. Noel's design and copywriting background helps her develop creative solutions to business challenges.
Chris is a digital marketing expert with over 15 years of experience including building fulfillment teams within agency, in-house, and publisher environments, who is most comfortable in the weeds executing paid search, social, and other digital media campaigns. In his role as Digital Marketing Manager, Chris is on the front lines trafficking, optimizing, and reporting on our digital marketing efforts as well as developing processes and reports to better serve our clients.
Join Us March 30 at 2:00 pm EDT
How should we report digital marketing ROI to stakeholders?
Whether you handle your digital marketing in-house, or work with an outside agency, at some point you will have to present the outcomes of your campaigns to individuals who might not be particularly familiar with the work. Our four-point approach will ensure you share your marketing data in a way that's both informative and approachable for stakeholders with varying levels of marketing knowledge.
Digital Marketing
Digital marketing seems like a good solution, but where do you start? You don’t have the time, resources or team to figure it all out. All you care about is running a campaign that generates quality leads to meet your enrollment goals. With a proven process and our industry expertise, we help you make an immediate impact.