Congratulations On Starting Your New Role!
Resources and perspective for new higher-ed marketing leaders
Stepping into a senior higher ed marketing leadership role is both exciting and demanding. The decisions you make early on will shape brand perception, enrollment momentum, digital strategy, and how your institution shows up in an increasingly competitive landscape.
To help you get oriented quickly, we’ve assembled practical insights, proven frameworks, and real-world perspectives drawn from our work with marketing and enrollment leaders across higher education. Whether you're aligning your team, evaluating your digital ecosystem, preparing for a website redesign, or sharpening your institution’s brand strategy, these resources are designed to help you move forward with clarity and confidence.
Alongside the resources below, we also regularly connect with higher ed leaders to pressure-test ideas, share perspectives from across institutions, and think through the opportunities ahead.
You’ll also find opportunities to engage with the broader higher ed marketing community through OHO U online conferences, bootcamps, and webinars, along with fresh thinking on our Insights blog and peer learning through our client Brain Trusts.
Our goal is simple: to equip ambitious higher ed marketers like you with the insights, perspectives, and community to make a lasting impact.
Want to compare notes with Rachel?
Digital and Enrollment Marketing
Driving enrollments with paid digital, SEO, email and demonstrating ROI from click to application.
Brand Messaging and Activation
Your students, faculty, and alumni are inspiring and changing the world. Here's everything you need to capture their stories, align them to your brand, and get them out into the world.
Brand Messaging and Activation Resources
AI Readiness
Generative AI is changing how students search, engage, and make decisions. From ensuring your site shows up in AI-driven results to using new tools responsibly, these resources will help your institution adapt, innovate, and stay ahead.
Planning a Website Redesign
We’ve pulled together our most-requested resources on higher ed website redesigns—blogs, webinars, and best-practice guides—to help you modernize your digital presence. From improving navigation and governance to building a scalable, easy-to-manage site that’s AI- and SEO-ready, these insights are designed to set your institution up for long-term success.
Website Redesign Resources
Assess Your Marketing Operations
See the big picture: how your team’s efforts connect to your institution’s priorities, and where you can find new ways to save time and resources.
Organizational Assessment Resources
Compare Notes with Rachel
Stepping into a new leadership role often means making big decisions quickly — aligning teams, evaluating digital strategy, and setting priorities that will shape the next few years.
Rachel Senor spent more than 20 years working within universities before moving to OHO and now works closely with marketing and enrollment leaders across higher education. Because of that experience, many new VPs choose to connect with Rachel early in their tenure to compare notes, pressure-test ideas, and think through how to position their teams for success.
These conversations are often informal but valuable, offering a chance to step back, share perspective, and talk through the opportunities ahead with someone who understands the pressures of the role.
If a conversation like that would be helpful, you can schedule time with Rachel below.