Congratulations On Starting Your New Role!
Resources to Help You Succeed
As a new senior marketing leader at your school, you're stepping into a dynamic role where you'll shape institutional branding, student recruitment strategies, and digital marketing initiatives. We would like to help you hit the ground running with expert insights, practical tips, and strategic advice tailored to the unique challenges of higher education marketing. Whether you're refining your vision or building a high-performing team, we're here to support your success every step of the way.
In addition to the resources we've curted for you, we also offer a number of free professional development opportunities for you and your team, including OHO U Online Conferences, Bootcamps, and Summits, publishing thought leadership articles on our Insights blog, and connecting with clients during our client-exclusive Brain Trusts; we are always looking for new ways to help ambitious, forward-looking marketers elevate their organization’s prestige and recruit the students they need.
Digital and Enrollment Marketing
Whether you've been tasked with filling classes in a new graduate program, improving the lead quality of your school's digital campaigns, or recruiting students on a limited budget, here are some helpful tools to guide you.
Planning a Website Redesign
We've compiled some of our most popular website redesign blog posts, webinars, and best practice guides to help you elevate your school's prestige, overcome misperceptions, and launch a website that's better organized and easier to maintain.
Brand Messaging and Activation
Your students, faculty, and alumni are inspiring and changing the world. Here's everything you need to capture their stories, align them to your brand, and get them out into the world.
Brand Messaging and Activation Resources
Marketing Organizational Assessment
Assessing people and processes provides a full picture of how your marketing team and efforts align with your institution’s strategic goals and can identify opportunities for operational and financial efficiency. Findings from an organizational assessment can serve as a roadmap for next steps, whether that means filling skill gaps, redefining the purpose of the department and some of the staff roles within, or implementing a new project management tool.
Organizational Assessment Resources
We'd Love to Be Your Partner
OHO is a team of 80 passionate strategists, researchers, designers, developers, and marketers working together to understand your users and create digital solutions that drive engagement and conversions. We have successfully lead over 180 website projects for colleges and universities, and we specialize user-friendly websites that drive conversions. We'd love to connect to learn more about your new role and provide any help that we can.
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Our monthly newsletter is packed with must-read content strategy, UX design, and digital marketing articles to help you tell your story and recruit the students you need.