Ten Free Tools to Help Tune Up Your Website

August 02, 2016

When it comes to redesigning a website, many clients believe the bulk of the hard part is behind them once the final code has been pushed to production. But the truth is, that’s when the real work begins.

At OHO, whenever possible we often extend our partnership and continue working with clients to help them tune their site in order to achieve their business goals long after a redesign. Below is a breakdown of some of our favorite free tools that track users, ensure server stability, and provide insight to improve overall site performance.

1. Hotjar

HotJar Screenshot

Hotjar is a an easy way to understand your web and mobile site visitors through heatmaps, visitor recordings, conversion funnels, feedback polls and more. This great tool provides data based on actual user behaviors to help you make informed decisions on how to enhance your website and drive more leads.

Want to Learn More?

Check out our blog post 6 More Drupal Modules Your Website Needs Now for more info on Hotjar and other useful Drupal modules.

2. Google Analytics Solutions Gallery

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A crowd-sourced list of Google Analytics dashboards, custom reports, and segments that allows you to import pre-built reports to your own Analytics account in minutes. You can browse through thousands of free dashboards and reports, filter them, and view details on each.

3. Screaming Frog

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Screaming Frog is an SEO tool that allows you to crawl website URLs and grab key data to analyze your site from an SEO perspective including:

  • View missing and duplicate page titles
  • View and download a list of image files with no alt tags
  • View duplicate H1 tags or pages where they are missing
  • ​Export a list of pages and their meta keywords

4. Hemingway Editor

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Hemingway evaluates the readability of web content, providing a grade-level score and tips for improvement. The tool is branded as a “spellchecker for style.”

Want to Learn More?

Check out our blog post Tools and Plugins to Help with Your Content Strategy for more info on Hemingway and other tools to help you with your content.


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WAVE is a web accessibility evaluation tool that crawls your site and highlights potential issues that could make your site difficult to access for those with disabilities.

Want to Learn More?

Check out our blog post Web Accessibility: Does Your Site Meet the Standards? for more info on how you can make your site more accessible for all your users.

6. Optimal Workshop

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Optimal Workshop is a suite of tools for user testing that includes:

  • Optimal Sort (a card sorting tool to help you identify how your users organize the information on your site)

  • Chalkmark (allows you to run click tests on screenshots or new website designs)

Want to Learn More?

Check out our blog post User Testing On a Shoestring for more info on how you can do valuable user testing without breaking the bank.

7. YSlow

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A browser extension that analyzes web pages and suggests ways to improve their performance. The extension displays statistics about the page and offers suggestions for improving page performance.

8. All-In-One SEO Tools

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An online tool that scans your web pages and generates an SEO report highlighting the things that you’re doing right and pointing out areas for improvement.

9. Google Analytics Goal Tracking

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When a visitor to your site performs an action defined as a goal, Analytics records that as a conversion. If a conversion to you is a “request info” form submission, a goal might be set to track visits to the thank you page.

Want to Learn More?

Check out our blog post Better Google Analytics Benchmarks - Setting Conversion Goals for College and University Websites for more info on using Google Analytics Goal Tracking.

10. Broken Link Checker

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Broken link checker scans your site and generates a list of broken links. It will scan up to 3,000 pages for free and an unlimited number of links on those pages. Broken Link Checker will also validate both internal and external links.

Looking for more in-depth information about each of these tools, including steps for implementing them yourself? Click here to download the entire presentation. 


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