Healthcare Content Marketing Agency

You’ve got an established healthcare brand, but how do you activate that brand with a compelling content marketing strategy? Our team of content strategists and writers can plan and produce content that amplifies your brand, increases organic traffic, ignites your messaging, and is sustainable.

post it notes part of healthcare content marketing discovery and strategy

Setting a Vision for Your Content Marketing

Through stakeholder interviews, content and SEO audits, analytics reviews, competitor analysis, and user research, we understand both what you want to achieve and what your patients and customers need. Following discovery, we set an action-plan to elevate your content.

 

healthcare content photo examples patients in hospitals

Building a Process to Improve Content Quality

Effective healthcare content comes from multiple pieces falling into place — strong messaging,  thoughtful strategy, sustainable editorial processes, intuitive presentation, and empowered staff. We develop the editorial framework, tools, and processes to produce on-brand content.

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Activating Your Healthcare Brand

Whether you’re trying to fill the funnel, establish your position in the market, or raise overall awareness, we can create a content strategy and marketing approach that puts your brand to work. We make sure your healthcare organization is “speaking” with one consistent voice.

 

Services to Elevate and Sustain Your Healthcare Content

Content Strategy

Activates your website to effectively and sustainably convey your key messages — we tackle tone, messaging, taxonomy, governance, editorial process, content structure, and more.

Content Markting

Create healthcare content that generates leads and elevates your brand by addressing key user needs and questions. We can help plan, write, and track success.

Healthcare Content Writing

Need help maintaining your blog, newsletter, or other content hub? We’ve got you covered. Got a team you need to align to best practice or brand standards? Consider our workshops and training.

Content Audit

Our quantitative and qualitative one-two punch will help you understand what you have, assess its effectiveness, and identify new opportunities.

 

SEO Audit

Identify issues affecting your organic search performance, including site structure, technical factors, and content gaps and opportunities.

Measurement Strategy

Track the metrics that matter. We can optimize your analytics configuration, create dashboards tuned to your goals, and help you loop analytics data back into editorial planning.

OHO: Healthcare Content Marketing Agency

25

Founded in 1998 over 25 years of digital marketing, content and design experience

75

A team of 75 strategists, creatives and technologists

160

Over 160 content intensive websites launched