OHO U Webinar: The Graduate Program Viability Playbook

Market Research & Smart Launch Strategies

Launching a new graduate program is an exciting opportunity—but without the right marketing strategy, even the best programs can struggle to gain traction. Too often, marketing teams are brought in late, naming decisions don’t consider searchability, and enrollment goals are set without realistic timelines.
In this webinar, we’ll break down the critical steps to launching a new program successfully, ensuring that your institution avoids common pitfalls and maximizes enrollment potential.
What You'll Learn:

• How to assess program viability before launch
• The importance of marketing involvement early in the process
• How to develop a realistic timeline that aligns with enrollment goals
• Budgeting strategies to balance awareness, lead generation, and conversion
• Key performance metrics to track and optimize campaign success

This session is perfect for higher ed marketers, enrollment leaders, and academic administrators looking to streamline their program launch process and drive better results.

Carrie brings over a decade of experience in higher education and enrollment marketing, both in-house at various institutions and on the agency side, offering a unique perspective on creating the most impactful client-agency partnerships. Specializing in lead generation for graduate and online programs, she brings a passion and curiosity for non-traditional students to her work. Carrie seeks to help OHO and its partners create long-lasting and strategic relationships to ultimately serve more learners.