OHO U Webinar: 2025 Emerging Higher Ed Digital Marketing Trends & Tactics
Join us Tuesday, February 11 at 1:00 PM EST
Staying ahead in the fast-evolving world of digital marketing requires flexibility, creativity, and perhaps a bit of extra coffee. For higher ed marketers, 2025 brings new opportunities to connect with students in innovative ways while doubling down on tried-and-true strategies.
Join us for an engaging webinar where we’ll dive into the top trends shaping enrollment marketing this year. From refining GA4 analytics and optimizing for Google’s Search Generative Experience to leveraging AI tools like chatbots and building authentic connections through student-generated content, we’ll cover the insights you need to stay ahead.
Key topics include:
- The rise of AI policies and their impact on your marketing strategies.
- How to make the most of GA4’s event-based tracking to tell better data stories.
- Strategies to reach prospective students where they are—whether through omnichannel integration or influencer marketing.
- A sneak peek at engaging the next generation: Gen Alpha.
- Don’t miss out on this opportunity to learn from experts who’ve been running campaigns for schools of all shapes and sizes. Let’s explore how 2025 can be the year to optimize, innovate, and connect in meaningful ways.
Carrie brings over a decade of experience in higher education and enrollment marketing, both in-house at various institutions and on the agency side, offering a unique perspective on creating the most impactful client-agency partnerships. Specializing in lead generation for graduate and online programs, she brings a passion and curiosity for non-traditional students to her work. Carrie seeks to help OHO and its partners create long-lasting and strategic relationships to ultimately serve more learners.
Damion has helped clients develop and launch successful marketing and advertising campaigns for more than 25 years. He’s led initiatives for clients ranging from global Fortune 150 manufacturers to. tech startups to nonprofits. As VP of Digital Marketing, Damion mentors and equips our teams to deliver outstanding results for clients while continually leveraging the latest frameworks and channels.
Join Us February 11 at 1:00 PM EST
Why Would I Need a Generative AI Policy Just for My Higher Ed Marcom Team?
There has been an explosion of chatter around how AI tools can make that function a ton easier — producing high-quality content with ease, creating personalized experiences that engage and convert at remarkable rates, making quick work of search engine optimization efforts, and more. While there is significant potential, caution is also warranted. And broad generative AI policies may not provide actionable guidance for a higher ed marketing communications team. What uses are okay, and where should we steer clear? How does using these tools change our workflow? How do we account for the brand in AI-generated content? And how do we deal with bias?
Content Strategy
Got a great story to tell? Not sure how to do it? OHO helps you make your content more effective and your content development process more efficient so that your organization stands out.