Brain Trust: Sharing the ROI of Your Paid Advertising Efforts with Partners on Campus

Setting up your paid advertising campaigns can take months of careful planning, days of designing & building landing pages, and hours upon hours of meticulously tweaking ad copy. But the most important part of a paid campaign is measurement. Being able to determine the success of your campaigns and report on their performance effectively enables you to get the most from your efforts and your budget. In this OHO U webinar, we’ll focus on tracking the success of your paid advertising efforts, and reporting on it. We’ll cover:

•  Setting KPIs for your campaigns

•  Reporting Against those KPIs during the campaigns

•  Calculating ROI

Noel is an award-winning digital marketing strategist with proven success planning digital paid and organic campaigns for higher education, nonprofit and consumer brands. Noel's design and copywriting background helps her develop creative solutions to business challenges.