Brain Trust: Implementing SEO best practices across your institution

Big web projects often launch with a significant SEO effort behind them: keyword research, technical configuration, and carefully written content designed to rank better and make users more likely to click through. But with the day-to-day pressures of running a large website, SEO efforts all too frequently fall by the wayside—until a drop in traffic or rankings kicks off new SEO effort. In this conversation, we'll talk about governance and analytics strategies that can help you keep your SEO efforts going on a regular basis and keep your rankings and click-through rates high.

Noel Fisher, Senor Digital Strategist, is an award-winning digital marketing strategist with proven success planning digital paid and organic campaigns for higher education, nonprofit and consumer brands. Noel's design and copywriting background helps her develop creative solutions to business challenges.

Mike Powers, Content Strategist, has more than two decades of experience in higher education. A former English professor, he's since worked as a writer, a front-end web developer, a digital and content strategist, and a social media strategist, among other roles. He's also an award-winning speaker. Mike is excited to be using his experience to help OHO clients solve their content puzzles. Outside of work, Mike is an avid traveller, a musician, and an aspiring cyclist.