Brain Trust: Brand Messaging and Experience On Your Website

Have you ever looked at your website and thought, "this could do a better job of really expressing who we are," but don't know where to start? Whether you worked with a brand agency on a comprehensive brand refresh or you simply want to better express the qualities of your organization you know to be true, how can your website most effectively represent your brand? In this Brain Trust discussion, we'll talk about how you can translate your brand to the digital space, how to sustain your digital brand expression over time, and how to give context to your brand identity if a major branding initiative isn't in the cards.

Georgy Cohen has spent nearly 20 years wrangling digital content for universities, newspapers, and a host of other organizations. She is director of digital strategy at OHO, a full-service digital agency based in Boston, Massachusetts. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently at industry conferences such as HighEdWeb, CASE, and ContentEd. Georgy's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.

A storyteller at heart, Elisabeth has devoted most of her career to improving communications in education. Before joining OHO, she directed web content and social media for the University of Pennsylvania's Graduate School of Education. She's also a documentary filmmaker who has directed three feature films, wrote her graduate thesis on the relationship between mass media coverage of education and policy implementation, and worked as a multimedia specialist at the Nebraska Department of Education. At OHO, she is a content strategist who loves solving puzzles, working with clients to find clear and effective ways of organizing and communicating information.