Brain Trust: Will AI Impact Our Marketing?
Join us Wednesday, April 26, at 2:00 pm EDT
ChatGPT, OpenAI, and more are all the buzz in recent months. Let's have a conversation about how these emerging technologies are helpful and perhaps harmful to our marketing and communication-related efforts.
Georgy Cohen has spent nearly 20 years wrangling digital content for universities, newspapers, and a host of other organizations. She is director of digital strategy at OHO, a full-service digital agency based in Boston, Massachusetts. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently at industry conferences such as HighEdWeb, CASE, and ContentEd. Georgy's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.
Noel is an award-winning digital marketing strategist with proven success planning digital paid and organic campaigns for higher education, nonprofit and consumer brands. Noel's design and copywriting background helps her develop creative solutions to business challenges.
Join Us April 26 at 2:00 pm EDT
What are some important considerations when using AI to generate content?
AI is a powerful new tool that could upend the world of content creation, but there are three key questions we should be asking before we go all-in on AI-generated content. Can AI capture your brand voice? Can AI account for your diversity, equity, and inclusion priorities? Can AI consider audience context?
Content Strategy
Got a great story to tell? Not sure how to do it? OHO helps you make your content more effective and your content development process more efficient so that your organization stands out.