Brain Trust: SGE, GEO and SEO — Alphabet Soup for AI and the Future of Your Website

SEO has long been the foundation of improving digital presence by optimizing website elements like content, meta-tags, and links to rank higher in search engine results. Higher rankings mean more organic traffic, which is essential for any business or university. 

With advancements in AI, we enter a new phase: the Search Generative Experience (SGE). SGE enhances traditional search by using generative AI to craft responses that go beyond keyword matching, delivering more intuitive, relevant results based on user intent. We'll also talk about Generative Engine Optimization (GEO) and how it combines SEO with generative AI, ensuring content is optimized for both search engines and user queries.

Rian has over 3 years of experience working in the biggest tech startups of Bangladesh, where he lead a startup to acquisition. His domain expertises include growth marketing, branding, product development, and statistics. He is passionate to find new ways to merge his marketing knowledge with the newly learned technical skills during his Master's in Analytics. As a DM Technical Analyst at OHO he wants to ensure OHO's clients are using the latest and most trustworthy tools to optimize their campaigns with the help of actionable data.

Adrienne is a digital marketing professional with extensive channel, analytics, and training expertise. She has 9+ years building marketing and communication programs across online and offline channels to support organizational growth, and broad marketing experience developing and translating brand strategy into diverse, multi-channel campaigns. Adrienne leads with a creative, yet data-driven approach.