Brain Trust: Digital Marketing Trends for 2025 — Where to Focus Your Energy/Resources
Join us Wednesday, February 19, at 2:00 pm EDT
TikTok, Snapchat, AI, GEO - where is your time most effectively spent? Join OHO's Principal Strategist Carrie Hopkins in a conversation about digital marketing trends for 2025 and where you should focus your limited resources.
Carrie brings over a decade of experience in higher education and enrollment marketing, both in-house at various institutions and on the agency side, offering a unique perspective on creating the most impactful client-agency partnerships. Specializing in lead generation for graduate and online programs, she brings a passion and curiosity for non-traditional students to her work. Carrie seeks to help OHO and its partners create long-lasting and strategic relationships to ultimately serve more learners.
Join Us February 19 at 2:00 PM EDT
Does My Marketing Team Need Its Own Generative AI Policy?
A broad generative AI policy may not provide actionable guidance for a higher ed marketing communications team. What uses are okay, and where should we steer clear? How does using these tools change our workflow? How do we account for the brand in AI-generated content? And how do we deal with bias? It's important that every higher ed marketing team crafts and maintains a generative AI policy that's specific to their unique needs and uses.
Higher Education
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