OHO U 2024 Online Conference — Slides and Recordings

OHO's Senior Digital Strategist, Elisabeth Reinkordt, takes you through a multi-course meal of ideas for how your organization can shift away from a newsroom mindset into systems thinking about the web and digital properties.

In this session, Melanie Eley, Web Accessibility Coordinator at UNC Greensboro, explores the various aspects of neurodiversity, accessible design, and how both can affect audience engagement.

Sarah McMaster, Executive Director of Marketing & Enrollment Management at Champlain College Online, sits down with OHO's VP of Account Management, Rachel Senor, and shares how Champlain College Online shifted how they conceptualize their web ecosystem from an enrollment management standpoint allowing them to level up their marketing efforts and outcomes.

Courtney Witmer, Assistant Director of Social Media at Penn State University, demonstrates how to create and utilize benchmarks to help generate continuous improvement across your social media channels.

Christy Moss, Vice President of Membership and Marketing at University of Illinois Alumni Association, shares how professionals in marketing, ​advancement, and higher education can innovate their practices, overcome skepticism, and gain a ​deeper understanding of how to effectively and ethically ​integrate Generative AI into their workflows.

How do you tackle bigger goals with a small team? In this talk, Patty Swisher, Assistant Vice President for Marketing & Communications at Duquesne University, shares some of the wins she's earned by making web governance a team sport at Duquesne University.

A panel of experts from the Deloitte Center for Higher Education Excellence convenes with OHO's talented strategists to discuss the last year in higher education marketing and what is in store for the future.

Steve Ziemba, Social Media Marketing Manager at Midwestern University, explores how institutions can leverage platforms like TikTok, Instagram Reels, and YouTube Shorts to craft compelling narratives that resonate with prospective students. 
 

Maggie Downie, the founder of the fitness and wellness company Personal Euphoria — helps attendees break away from unhealthy habits formed from years of sedentary office life and offers a collection of stretches and techniques to improve posture and reduce pain.

Mike Powers, Content Strategist at OHO, teachers you how to put together a practical content strategy for visual content: from figuring out what you need, to finding or producing those assets, to publishing them to best effect on your website.

Jim Dalglish, Director of UX & Research at OHO, gives a dynamic talk that showcases how to use Artificial Intelligence to compile and analyze a broad spectrum of existing customer data to reveal key demographic trends and insights.
 

The challenges and opportunities presented by our university websites are evolving, and that means the way we approach their oversight has to evolve. OHO's VP of Digital Strategy, Georgy Cohen, convenes a panel of higher ed digital leaders to discuss how they are approaching this evolution.

This quick-hitting session from OHO's Digital Marketing Senior Data Analyst and SEO Strategist, Adrienne Ritchie, and OHO's Principal Strategist, Carrie Hopkins, covers essential considerations for optimizing content for AI-driven and conversational search behavior.

Two North American porcupines, Tarth and Gibali, stopped by for a virtual visit from their home at the Stone Zoo in Stoneham, MA.