Next Level Websites: Slides and Recordings
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Whether you couldn't join us for the third week of the OHO U 2022 Online Conference, or you're looking to get caught up on something you missed during the conference, the presentation slides and recordings can be accessed using the links below.
If you would like to connect with Thomas Deneuville, the instructor during our guided meditation break, you can reach out to him via the contact form on his site.
Building Up vs. Burning Down: Moving Toward Iterative Website Evolution
Members of the OHO team discuss how — by gradually evolving your site over time, rather than blowing it up every five or six years — you can create efficiencies around budgeting and resources while making sure your site is consistently aligned to the needs of your institution.
Access the Slides
Better Together: Our Journey Toward a Unified Brand and Website with our OPM
Amber Tolan, the former Director of Marketing & Communications at USC Rossier School of Education, share strategies to avoid brand confusion, search engine cannibalization, and poor UX when partnering with an OPM.
Open Your Content to Closed Captioning
Emily McIntyre, Digital Media Producer at St. John’s University, shares why you should include captions on all of your audiovisual content — and how her own experiences with the deaf and hard of hearing community led her to take action.
Custom Campus Illustrations Come Alive: Brand Activation through Front-End Animation
Justin Medas, Manager, UI Development, OHO showcases how custom illustrations with animated parallax brought the St. Lawrence website to life in a smooth, accessible, flexible way.
Week 4: Next Level Digital Marketing
Guidance on transitioning to Google Analytics 4 and how Slate can inform your digital marketing campaigns.