Next Level Digital Marketing: Slides and Recordings
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Whether you couldn't join us for the final week of the OHO U 2022 Online Conference, or you're looking to get caught up on something you missed during the conference, the presentation slides and recordings can be accessed using the links below.
Life After Universal Analytics: Transitioning to GA4
Joshua Charles, Director of Web Strategy and Technology, Rutgers Business School and Adrienne Ritchie, Digital Marketing Manager, OHO demystify the transition away from UA to GA4 to ensure your marketing team doesn't get left behind.
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Tracking the Student Journey through Slate from Lead to Application
Jessica DePaul, Director for Recruitment Marketing, NJIT shares how Slate can be used to help boost your recruitment marketing campaigns. By integrating your digital marketing and google analytics with slate you’ll be able to show the ROI from your digital marketing campaigns, as well as track the key performance indicators
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Snapchat Ads: The Best Kept (Not-so) Secret in Advertising to Gen Z
Anice discusses how Snapchat Ads helps the College reach Gen Z'ers when Instagram is no longer enough and TikTok is just out of reach.
My Davidson: Reviving Student-to-Student Storytelling
Ikra Javed, Digital Communications Coordinator, Davidson College discusses rebranding and relaunching the student blog, My Davidson. Students can share any aspect of their college experience — ranging from application tips to studying abroad, as well as campus clubs, athletics and research experiences.