Generation Y and Z are seen as multi-tasking, Internet-savvy individuals, but it's hard to grab their attention. Growing up with advertisement bombardment and given an unfathomable amount of information at the edge of their fingertips, it is sometimes difficult to get past their filters. The Higher Education recruitment process is not much different than the advertising space, as a large number of schools compete to get the attention and future enrollment of high schoolers.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
Through a popular diagram breaking down the components of content strategy, we understand that just half are related to content. The other half are related to people—the processes and workflows that govern how organizations execute a content strategy.
When it comes to college and university website redesigns, mobile tops the priority list. It’s really no surprise - the number of visits to websites from mobile devices has seen steady growth in the past few years, making it an absolute necessity to provide a great user experience for site visitors from every device. If you’re wondering how device usage on your site stacks up against other colleges and universities, you’ll love the latest benchmarks (January to November 2015) we’ve put together.
Prospective students in the early stages of the student journey tend to get a lot of attention from higher education digital marketers, and rightfully so. The research and decision-making stages are a critical time for colleges and universities to make their best impression with prospective students. And if everything goes right, one day those prospective students will turn into alumni.
When people talk about web design, we often hear general keywords like user experience, functionality, and the user interface design experience. Designers and developers strive to enhance these aspects of their websites, but most of the time we don’t hear of specific ways of how to accomplish this. Today we’re going to change that by discussing what UI animation is, where it is implemented, and the effects it has on websites.
We talk a lot about the importance of thinking through your content as a core part of your website redesign process. Planning sustainable, strategic content from the outset of your project helps ensure not only a successful launch, but a viable communications platform for the long term.
But what some people don’t realize is that when we talk about the importance of “content,” we’re not just talking about the words on a page. One of the most important content components on your website is your photography.
A huge congratulations to our friends at Saint Martin’s University on the launch of their new website!
Veterans of website redesign projects will tell you how much effort, education, and sometimes emotion are wrapped into the redesign process, but rarely will you get to hear all of the nitty-gritty details. Until now. In addition to all of the work the Marketing and Communications team at Saint Martin’s University put into their new website, these digital superheroes also kept a blog documenting the process.
Here at OHO Interactive we love everything about UX, but we know that we’re not the only ones. There’s an active community of UX and product designers that love talking about the most recent trends on the web, but sometimes they are too difficult to find on a giant platform like Twitter. Look no longer! Here are some of the UX tweeters that we find to be most useful, hilarious, and insightful.
Are Pandora ads worth the investment? Should I test out Facebook ads? Twitter? LinkedIn?
Today, college and university marketing directors face a dizzying array of advertising channels and lead generation tactics to entice prospective students to engage. Before your head starts to spin thinking about all of your options, I’ll let you in on a little secret about online advertising.
The Cornell School of Hotel Administration (SHA) recently launched their new website and, if we can be so bold, it is a picture of digital beauty.
The team at SHA knew exactly what they wanted out of a new website and identified multiple goals for the redesign project:
This year found the annual HighEdWeb conference setting up camp in Milwaukee, Wisconsin, and we spent several days getting our geek on in the land of cheese curds, beer, and, the Bronze Fonz.
The conference spanned topics ranging from development to design, content strategy to crisis communications, and everything in between. Here are some of the major themes we saw stand out:
For years, web designers had found a way to embed all different types of textures, shadowing, and gradients into their work to demonstrate their creative prowess. However, more recently this style of web design has begun to fade away in order to find room for a trend - and maybe even a revolution - that finds a better balance between aesthetics and usability. Welcome to the simply satisfying world of flat design.
Our bags our packed and we’re all fired up for HighEdWeb next week. With so many awesome speakers slated for this year’s conference (ahem…Bill Nye! Scott Stratten!), Milwaukee is going to be the place to be October 5 – 7. And in case you missed it, we’re adding some awesome speakers to the lineup too.
Ever since social media took off in the early 2000s, people have been utilizing it for various business purposes including networking, promotion, and lead generation. However, on the other side of things, we have seen celebrities and major companies make some major gaffes on social networks. Here’s how we react to some of the common mistakes that often occur on social media.
Last weekend, President Obama released a new version of the college scorecard. This updated scorecard replaces an earlier version which focused on ranking schools and, as The New York Times put it, was designed “with the aim of publicly shaming low-rated schools that saddle students with high debt and poor earning potential.” The intended goal of the scorecard was to replace popular college and university rankings like that of the U.S.
In his weekly address to the nation on September 12, President Barack Obama unveiled his new College Scorecard, a long-promised consumer evaluation tool for colleges and universities.
If you’ve ever spent time searching Twitter to find new folks working in higher ed to follow, you probably came up gangbusters. There’s an active community of higher education professionals out there, and they have plenty to say. Keeping this list to ten was no easy task as there are so many people sharing valuable content, thoughts, and tips, but we managed to whittle the group down to folks currently working in higher education who are also tearing it up on social media and blogs. If you’re not already following these experts, do yourself a favor and click the follow button now.
While companies like Nike and Apple have an abundance of resources to handle their social media presence, managing all of the platforms can be a cumbersome task for small companies. Fortunately, there are plenty of applications and tools that have been created in order to make the handling of Twitter, Facebook, LinkedIn, etc. much more efficient. Here are some of the tools that we use, and we think everybody should be utilizing as well.
Let’s face it, cutting through all of the noise to deliver a compelling message to prospects gets harder all the time. As a data-driven marketer, you’re well aware of the investment it takes to get visitors to your website, so you get how important it is to capitalize on each visit by delivering the most relevant content for each site user. Enter real-time website personalization.