Last weekend, President Obama released a new version of the college scorecard. This updated scorecard replaces an earlier version which focused on ranking schools and, as The New York Times put it, was designed “with the aim of publicly shaming low-rated schools that saddle students with high debt and poor earning potential.” The intended goal of the scorecard was to replace popular college and university rankings like that of the U.S.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
In his weekly address to the nation on September 12, President Barack Obama unveiled his new College Scorecard, a long-promised consumer evaluation tool for colleges and universities.
If you’ve ever spent time searching Twitter to find new folks working in higher ed to follow, you probably came up gangbusters. There’s an active community of higher education professionals out there, and they have plenty to say. Keeping this list to ten was no easy task as there are so many people sharing valuable content, thoughts, and tips, but we managed to whittle the group down to folks currently working in higher education who are also tearing it up on social media and blogs. If you’re not already following these experts, do yourself a favor and click the follow button now.
While companies like Nike and Apple have an abundance of resources to handle their social media presence, managing all of the platforms can be a cumbersome task for small companies. Fortunately, there are plenty of applications and tools that have been created in order to make the handling of Twitter, Facebook, LinkedIn, etc. much more efficient. Here are some of the tools that we use, and we think everybody should be utilizing as well.
Let’s face it, cutting through all of the noise to deliver a compelling message to prospects gets harder all the time. As a data-driven marketer, you’re well aware of the investment it takes to get visitors to your website, so you get how important it is to capitalize on each visit by delivering the most relevant content for each site user. Enter real-time website personalization.
Storytelling as a practice is as old as time itself. From the oral tradition to mass-produced publications, stories are the currency by which we communicate our culture, our experiences, and our values.
So when seeking to communicate about our organization, stories have a high value. By relating authentic experiences in the words and images of those who lived them, we bring our brands and missions to life.
The higher education landscape has expanded greatly over the past several decades and it continues to do so today. However, colleges of all different sorts are struggling to stick out amongst the thousands of colleges in the United States. In order to become more attractive to prospective students, schools must implement new strategies on campus, off campus, and online.
There are plenty of excuses for not conducting user research. Maybe you did some research three years ago that you rely on when making decisions, or perhaps it’s just not in the budget or project timeline. Or it could be that you think you already know your users. But the thing is, do you know how they act?
In 2014, nursing programs across the U.S. realized a “4.2% increase in students in entry-level baccalaureate programs (BSN) and a 10.4% increase in “RN-to-BSN” programs” according to the American Associations of Colleges of Nursing (AACN). Nursing students entered schools “in record numbers to develop the skills needed to meet employer demands and patient care needs.” These are some of the highest growth rates in the last 10 years, and the demand for more educated nurses will continue into the next decade.
In higher ed web projects, one of the areas of greatest attention and concern are events. In one way or another, we always spend a lot of time thinking about event calendars:
- Where will events display on the website?
- What events will show up on the homepage?
- What event calendar system should we use?
These questions come up because events are such an important way of communicating the life of a campus. As we direct photography, craft branding messages, and select news stories, events are a critical part of the mix.
Over the years, Twitter has expanded its role as a medium between businesses and potential clients. Many businesses use Twitter’s advertising platform as a way of promoting content from their website with the hopes of generating leads. However, many marketers are not taking advantage of one of the cool features included in it: Lead Generation Cards. These cards skip the process of users going to your site and filling out a lead generation form, but instead bring up a simple form right on Twitter.
Since DrupalCon, we’ve been having a lot of conversations around the office about the coming release of Drupal 8 and what it means not only for the Drupal community, but for our clients as well. Based on what we heard at DrupalCon LA, the goal is to have Drupal 8 released around DrupalCon Barcelona. But even though it has yet to have an official release, we hear many organizations have already taken the leap and switched their production sites to Drupal 8.
Digital marketing is becoming an increasingly critical component of the overall business strategy of companies, big and small, across industries. According to the Bureau of Labor Statistics, jobs in the field are expected to increase 11% by 2022. While this is great, more jobs means more room for newbies to come in and make some rookie mistakes. Below, we show GIF reactions that exemplify how we feel when we see some of these digital marketing blunders on the web.
At the start of their research process, 90% of prospective students are unsure of which college or university they want to attend. To help with information gathering, they look at higher education institution ranking sites, hang out on social networks, talk with family, friends, mentors, and counselors, and check out school websites. That’s where you – the higher ed digital marketer – come in.
Since the launch of their new homepage last August, our friends at Holy Cross have been working hard on a full website redesign project, and we’re so happy to share the exciting news of their launch.
When Holy Cross set out to redesign their college website as part of their overall digital marketing strategy, they had a number of goals for the project:
Higher education marketers are constantly trying to get into the brains of prospective college students. Every year, the Cooperative Institutional Research Program at the Higher Education Research Institute at UCLA publish their annual Freshman Survey report, covering a wide variety of topics from career aspirations all the way to their tendencies to party. Below are some of the key trends exemplifying these incoming students and the changing academic landscape.
Here’s a round-up of three short projects that will tune up your higher education marketing plans this year. Each project will increase your campaign’s reach to prospective students on the web. Pressed for time? We’ve included a quick fix for each item if you’ve only got a few hours to invest.
If you find yourself confused when it comes to distinguishing between segments and personas, you‘re in good company. Even marketers with years under their belts can get tripped up on the difference between these two terms. So what exactly is the difference and how does each play into a marketing strategy? Here’s your explanation, in sixty seconds.
Web Content Strategy Defined
According to Kristina Halvorson, author of the seminal text "Content Strategy for the Web," content strategy means "planning for the creation, delivery, and governance of useful, usable content." Simply put, this means thinking about so much more than just what we make, but also when, where and for whom we make it, as well as *why* and *how*. We need to actively care about our content at every point in its lifecycle to ensure it succeeds, both in serving our organizational interests and our users' needs.
On the Road Again: Conference Takeaways from HighEdWeb New York and the Web Conference at Penn State
The Northeast is lovely this time of year, but you know what’s lovelier? Hardcore higher-ed know-how. And that’s what I found last month at the HighEdWeb New York conference in Ithaca, New York, and the Web Conference at Penn State in State College, Pennsylvania.