Congratulations to the College of the Holy Cross on winning Gold in the 2015 Education Digital Marketing Awards for their new website!
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
Once a year. Before board meetings. Sometime in the summer.
Let’s face it, reporting just doesn’t happen that often. It’s hard to know which data to collect. It’s all tied up in different systems. And, the process of pulling it all together is manual.
But, as college and university marketing departments mature, they face an increasing need to use data to back up decisions and demonstrate their impact. And, once a year will not do. This data needs to be made available on a more frequent basis.
Despite being around for some time, website personalization is only now getting big attention from digital marketers. Fueled by a shift toward customer-centric marketing and the need to provide a more personalized user experience with which site visitors can connect, the number of websites using real-time personalization is poised to grow massively in 2016.
Check out our infographic on real-time website personalization to find out what it is, why it’s hot, why you should ride the wave, and how you can get started.
Congratulations to Gwynedd Mercy University on the launch of their new website!
As we’ve said before, a higher ed website redesign is a big undertaking and getting to launch day is definitely a reason for excitement and celebration. We’re so glad to have been able to join our friends at Gwynedd Mercy University for their recent site launch party, and moreover, to have been a part of the journey.
In general terms, metadata is basic information that describes other types of data. Even though it’s significance in the search engine optimization space has changed over the years, metadata still proves to be useful as a way of learning more about a particular webpage, image, or other piece of content. When it comes to files, some of the common metadata categories are author, file size, date created, and date modified. Here, we’ll briefly describe the four main website meta tags and their impact on search engine rankings.
Generation Y and Z are seen as multi-tasking, Internet-savvy individuals, but it's hard to grab their attention. Growing up with advertisement bombardment and given an unfathomable amount of information at the edge of their fingertips, it is sometimes difficult to get past their filters. The Higher Education recruitment process is not much different than the advertising space, as a large number of schools compete to get the attention and future enrollment of high schoolers.
Through a popular diagram breaking down the components of content strategy, we understand that just half are related to content. The other half are related to people—the processes and workflows that govern how organizations execute a content strategy.
When it comes to college and university website redesigns, mobile tops the priority list. It’s really no surprise - the number of visits to websites from mobile devices has seen steady growth in the past few years, making it an absolute necessity to provide a great user experience for site visitors from every device. If you’re wondering how device usage on your site stacks up against other colleges and universities, you’ll love the latest benchmarks (January to November 2015) we’ve put together.
Prospective students in the early stages of the student journey tend to get a lot of attention from higher education digital marketers, and rightfully so. The research and decision-making stages are a critical time for colleges and universities to make their best impression with prospective students. And if everything goes right, one day those prospective students will turn into alumni.
When people talk about web design, we often hear general keywords like user experience, functionality, and the user interface design experience. Designers and developers strive to enhance these aspects of their websites, but most of the time we don’t hear of specific ways of how to accomplish this. Today we’re going to change that by discussing what UI animation is, where it is implemented, and the effects it has on websites.
We talk a lot about the importance of thinking through your content as a core part of your website redesign process. Planning sustainable, strategic content from the outset of your project helps ensure not only a successful launch, but a viable communications platform for the long term.
But what some people don’t realize is that when we talk about the importance of “content,” we’re not just talking about the words on a page. One of the most important content components on your website is your photography.
A huge congratulations to our friends at Saint Martin’s University on the launch of their new website!
Veterans of website redesign projects will tell you how much effort, education, and sometimes emotion are wrapped into the redesign process, but rarely will you get to hear all of the nitty-gritty details. Until now. In addition to all of the work the Marketing and Communications team at Saint Martin’s University put into their new website, these digital superheroes also kept a blog documenting the process.
Here at OHO Interactive we love everything about UX, but we know that we’re not the only ones. There’s an active community of UX and product designers that love talking about the most recent trends on the web, but sometimes they are too difficult to find on a giant platform like Twitter. Look no longer! Here are some of the UX tweeters that we find to be most useful, hilarious, and insightful.
Are Pandora ads worth the investment? Should I test out Facebook ads? Twitter? LinkedIn?
Today, college and university marketing directors face a dizzying array of advertising channels and lead generation tactics to entice prospective students to engage. Before your head starts to spin thinking about all of your options, I’ll let you in on a little secret about online advertising.
The Cornell School of Hotel Administration (SHA) recently launched their new website and, if we can be so bold, it is a picture of digital beauty.
The team at SHA knew exactly what they wanted out of a new website and identified multiple goals for the redesign project:
This year found the annual HighEdWeb conference setting up camp in Milwaukee, Wisconsin, and we spent several days getting our geek on in the land of cheese curds, beer, and, the Bronze Fonz.
The conference spanned topics ranging from development to design, content strategy to crisis communications, and everything in between. Here are some of the major themes we saw stand out:
For years, web designers had found a way to embed all different types of textures, shadowing, and gradients into their work to demonstrate their creative prowess. However, more recently this style of web design has begun to fade away in order to find room for a trend - and maybe even a revolution - that finds a better balance between aesthetics and usability. Welcome to the simply satisfying world of flat design.
Our bags our packed and we’re all fired up for HighEdWeb next week. With so many awesome speakers slated for this year’s conference (ahem…Bill Nye! Scott Stratten!), Milwaukee is going to be the place to be October 5 – 7. And in case you missed it, we’re adding some awesome speakers to the lineup too.
Ever since social media took off in the early 2000s, people have been utilizing it for various business purposes including networking, promotion, and lead generation. However, on the other side of things, we have seen celebrities and major companies make some major gaffes on social networks. Here’s how we react to some of the common mistakes that often occur on social media.