Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
When most people think of virtual reality, they conjure images of clunky headsets and an endless sea of wires and sensors. They may think of video games, and futuristic setups with users strapped into sophisticated rigs exploring complex digital environments. They almost certainly don’t think about higher education.
But as the technology progresses, it might be time to start questioning how higher education can benefit from virtual reality.
Last November, I presented at Confab Higher Ed on what higher ed can learn from new trends in email newsletters. Yes, you read that right: email newsletters, arguably the hottest digital platform today (sorry, Snapchat) and it was invented in 1972.
The concept of website personalization is a simple one.
To improve the overall experience of its users, a site utilizes information — such as geographical location, browsing history, and demographic data — to present unique content that’s specific to each individual’s needs. We’ve all experienced the power of personalization and an improved experience through Netflix, Amazon, and Facebook. These sites improve our digital experience – and draw us deeper into the product – by providing the most relevant content.
I started with OHO in November of 2015 and one of the first calendar invites I received was an invite to OHO’s Annual Volunteer Day. I was excited even though I didn’t really know anyone yet, but as it turns out this was probably the best possible introduction to both the folks at OHO and the company in general. Whether through Content, UX, or Development, OHO is the sort of place that takes pride in the impact of our work, and volunteering gives us a chance to get out of our heads and give back to our local community.
The New Typical Student: How Three Schools Are Courting Adult Learners and Winning the Enrollment Game
The American Marketing Association (AMA) Symposium for the Marketing of Higher Education is an opportunity for marketing leaders to come together to discuss strategies and the direction of the higher education market.
User research is one of the pillars of our web design process, and I recently had the opportunity to join a focus group with ten prospective undergraduate students at the CASE Annual Conference for Publications Professionals in New Orleans.
While we didn’t organize the focus group, the format was similar to those we typically conduct. The high school students were provided print and digital admissions marketing materials, and they were asked to provide their feedback using the Think Aloud methodology.
With law schools across the country facing diminishing class sizes and enrollments, the pressure to recruit and retain students is increasing.
A higher ed website redesign project generally begins with what seems like a simple question.
“How much is this going to cost?”
The most common answer is as frustrating as it is vague.
“Well, that depends.”
It’s the most wonderful time of the year! That’s right, it’s conference season. Higher ed web professionals across the country have their pick of stellar conferences to attend this fall (and we’ll be at most them, too — say hi!). Whether you’re a veteran of the conference scene or a newbie just dipping your toes, there is so much knowledge to gain and so many connections to make.
When it comes to redesigning a website, many clients believe the bulk of the hard part is behind them once the final code has been pushed to production. But the truth is, that’s when the real work begins.
At OHO, whenever possible we often extend our partnership and continue working with clients to help them tune their site in order to achieve their business goals long after a redesign. Below is a breakdown of some of our favorite free tools that track users, ensure server stability, and provide insight to improve overall site performance.
Over the past eight years, we’ve designed and developed dozens of large-scale college and university websites using Drupal 6 and Drupal 7. We’ve also been working with Drupal 8 since before its official release in November 2015. Drupal 8 represents a big step forward, and it is the future of the platform. It retains the best features of Drupal 7 and augments it with improvements in user experience, responsive design, performance, scalability, and extensibility. However, Drupal 7 brings continued strengths as a mature platform with access to a robust library of functionality.
We’ve built over 50 education websites using Drupal 6 and 7, so we were excited to dig into the latest version of Drupal that released in the fall of 2015. Drupal 8 brings some significant upgrades to the admin UI and underlying architecture, and it increases the core feature set.
Engaging higher education donor communities has never been more critical to an institution's long-term success, but it has also never been more challenging. With more than one million nonprofits across the United States asking for support and involvement, dozens of crowdsourced funding platforms that show the immediate impact of donations, and ballooning student debt that can decrease or postpone giving to alma maters, the giving landscape is crowded, pushing donors to make difficult choices about where their generosity is directed.
When the spring semester comes to a close in May, college students across the country will receive their hard-earned diplomas and head off into the real world as alumni. Colleges and universities want their graduates to stay connected and know that providing a great online experience is the key to building a thriving relationship that lasts a lifetime.
#makeitawesome: Cornell University School of Hotel Administration and College of the Holy Cross Honored With Communicator Awards
The development process is a complex and esoteric one, but by learning a few key terms, you’ll have a much better understanding of how developers work and the stages of their process. In the next sixty seconds, we’ll walk through development environments, or versions of a website that exist in the web development workflow.
Increasingly, we see clients ready to think beyond the launch of their website and closely consider what happens on “day two” - determining how they will manage and sustain their web presence on an ongoing basis.
The name itself pretty much explains it - web accessibility means making the web accessible to anyone and everyone, including people with disabilities. But behind such a seemingly simple concept lies a very complicated and sometimes lengthy process, as well as lots of uncertainty about which regulations, standards, and rules to adhere to.
As more colleges and universities launch comprehensive fundraising campaigns, stand-alone campaign websites are growing in number and complexity. When done right, they act as the digital face for a campaign and hold the power to drive giving by offering rich online experiences.
Find out the four steps you should take when building a capital campaign website in our new infographic. Learn which elements can enrich your user experience and how the way your donors will change the way they use your website over time.