Engaging higher education donor communities has never been more critical to an institution's long-term success, but it has also never been more challenging. With more than one million nonprofits across the United States asking for support and involvement, dozens of crowdsourced funding platforms that show the immediate impact of donations, and ballooning student debt that can decrease or postpone giving to alma maters, the giving landscape is crowded, pushing donors to make difficult choices about where their generosity is directed.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
When the spring semester comes to a close in May, college students across the country will receive their hard-earned diplomas and head off into the real world as alumni. Colleges and universities want their graduates to stay connected and know that providing a great online experience is the key to building a thriving relationship that lasts a lifetime.
#makeitawesome: Cornell University School of Hotel Administration and College of the Holy Cross Honored With Communicator Awards
The development process is a complex and esoteric one, but by learning a few key terms, you’ll have a much better understanding of how developers work and the stages of their process. In the next sixty seconds, we’ll walk through development environments, or versions of a website that exist in the web development workflow.
Increasingly, we see clients ready to think beyond the launch of their website and closely consider what happens on “day two” - determining how they will manage and sustain their web presence on an ongoing basis.
The name itself pretty much explains it - web accessibility means making the web accessible to anyone and everyone, including people with disabilities. But behind such a seemingly simple concept lies a very complicated and sometimes lengthy process, as well as lots of uncertainty about which regulations, standards, and rules to adhere to.
As more colleges and universities launch comprehensive fundraising campaigns, stand-alone campaign websites are growing in number and complexity. When done right, they act as the digital face for a campaign and hold the power to drive giving by offering rich online experiences.
Find out the four steps you should take when building a capital campaign website in our new infographic. Learn which elements can enrich your user experience and how the way your donors will change the way they use your website over time.
What’s Up Doc? Designing Effective Online Doctor Finder Tools for Hospitals, Healthcare and Insurance Websites
For healthcare organizations and insurers looking to attract new customers, using their website to engage with potential customers is critical. A key piece of information potential customers want to see on the website is the doctor search, as it helps them determine if their doctor is available or lets them discover the types of specialists covered.
Congratulations to the Roger Williams University School of Continuing Studies on the launch of their new website!
Designed to help students who are looking to advance their careers or those who are trying to determine the right career, the School of Continuing Studies (SCS) at Roger Williams University wanted to redesign their website as part of a bigger marketing and recruitment effort.
The goals for the website redesign project included:
#makeitawesome: College of the Holy Cross and Cornell School of Hotel Administration Named MITX Award Finalists
If you’ve been a marketer long enough, you’ve noticed massive changes in the industry over time. Digital has had a profound impact on how marketers reach people, opening up huge opportunities to communicate on a more personal level. But to connect with your prospects and customers successfully, you have to understand who they are, what they’re looking for at various points of their relationship with you, and how to talk to them at each of those times.
One of the most dominant concerns in higher ed is diversity.
The Big Dance. March Madness. Bracketology Season. Whatever you call it, it’s the time of year when even the most casual sports fan fills out a bracket and the nation cheers for underdogs and upsets. But while most people pick NCAA College Basketball teams for their brackets, we put a different spin on this year’s tournament. Instead of pitting schools head-to-head on the court, we put them against each other online in an all-out battle for website domination.
Now that you’ve finished installing the six Drupal modules your website needs for great SEO, it’s time to start thinking about how you can harness the power of Drupal modules to make your website analytics and maintenance much easier.
We’ve picked out six more modules that will help alleviate some of the headaches and roadblocks that might be holding you back in the day-to-day management of your Drupal website.
When it comes to websites, too many colleges and universities view theirs the same way they’d view a building on campus - something that requires maintenance once every 5 to 10 years. The process is all too familiar. A new president comes in and doesn’t like the website and messaging, so a rebranding initiative is born, a CapEx budget is carved out, and the fun begins. But this, to put it simply, is the wrong mindset.
College and university recruitment marketers have a more challenging job than ever. The higher education landscape is in flux and hitting enrollment numbers is crucial- but with thousands of colleges trying to attract prospective students, it can be difficult to stick out in the crowd.
If you’re a digital marketer managing a website built on a Drupal content management system, there are a seemingly endless number of modules available to help make your life easier. With such a large and active user community supporting Drupal’s open source platform, there are modules already built that can address just about whatever need you have for your website, especially search engine optimization.
Few people would be surprised to know that before a new website or feature is launched, it passes through a quality assurance (QA) process to make sure it works exactly how it is supposed to and is free from errors. However, many might be shocked to find out what is involved in a standard QA process. It’s actually much more extensive than just looking for links that don’t work or spelling errors in the website content.
In higher ed, resources are often tight. But there is one resource that we have in spades: students. In addition to their experiences, which provide endless fodder for content opportunities, students can also be invaluable resources in your communications office in helping manage your websites. They are motivated to gain professional expertise and bring a perspective close to that of your primary audience.
However, like any resource, student web workers should be managed purposefully. Here are some guidelines for ensuring that you maximize value from your student workers.
Some designers find inspiration just about everywhere, while others find themselves having to purposefully seek it out. With so many amazing, talented, creative people making mind-blowing art everyday and so many avenues for them to show it off, it’s not hard to find work to excite and motivate you. If you’re looking for creative inspiration, start with these folks who are pioneers making their mark in the design world.