Today was the first meeting of the GET Conference here in Cambridge. The GET Conference has brought together a unique group of genomics experts, investors and business leaders. A fantastic small setting lead to limited presentations and a large amount of collaboration and discussion. Dramatically lower costs for genome sequencing are going to change our lives in myriads of ways. Today's conference was a creative event discussing concepts ranging from personalized medicine to better disease forecasting.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
Watch this webinar to learn about Drupal Domain Access. Learn when to use domain access, what to consider when branding sub sites, common pitfalls to avoid, and what to think about with regard to multi-site information architecture.
The landscape has dramatically changed for colleges and universities. Funding has been cut. Traditional "brick & mortar" institutions are competing with online schools. Lifelong learning is now the norm. How do you create a website that effectively recruits students who have more options than ever?
Update! Meet up with OHO at DrupalCon 2010 this week!
Many enterprise IT organizations are looking to manage a wide range of web properties with a single content management instance. Drupal provides three options for multi-site management. One of the better options is the Domain Access Module.
Tufts University in Boston, MA became the first selective university in the US to encourage prospective students to submit videos via YouTube as part of the admissions process.
According to report on Boston.com of the 15,436 applicants to Tufts this year, more than 6 percent submitted a video.
The videos provide an opportunity for students to personalize their admissions applications and highlight their unique abilities. While many schools have always encouraged supplemental material this is the first open call for YouTube videos.
Looking to drive traffic to your site? Search engines are still dominating – make that crushing – social media sites as referers.
A recent year-over-year analysis for one client showed search engines referring 60% of all the web traffic for 2009, while social media sites – Facebook, Twitter, Flickr, Yelp, EventBrite – only contributed 2% of all traffic.
We've seen an increased desire by clients to add mapping to their websites – but they usually don't ask for it that way.
Clients begin by seeking new ways to visualize their information and make it easier to sort through information. In other words, they are looking for ways to make the content more relevant to the user.
We've just launched a new virtual tour mapping application for the Department of Psychiatry at Massachusetts General Hospital. The virtual tour is designed for the department chief and the development office to introduce the department to prospective donors. It covers the four office locations reaching from Cambridge to Chelsea and provides a 15 minute overview of the staff and services through photos and video.
The virtual tour and introduction video were also used in conjuntion with the 75th anniversary of the department and its gala event.
Learn how for-profit schools are using search engines, landing pages, and their websites to increase conversions. You'll also learn how to optimize your website for undergraduate and graduate audiences, and how to use a CRM solution to increase your response rates.
Drupal celebrates its 9th birthday today on January 15th. Congratulations to Drupal creator and software visionary Dries Buytaert! And what better way to celebrate the birthday of new software than to add a new release. Today is also marks the official release of Version 7 Alpha 1. 9 years, 7 versions, and millions of users are quite a remarkable achievement.
Watch this webinar presented by Jason Smith to learn how to engage museum audiences with social media. Learn about what social media and Web 2.0 is, how to create a social media engagement path, how to reach your audience, and how to encourage creativity.
Watch this webinar with Jason Smith to learn the basics of search engine marketing. Find out how search engines work, the daily impact of search, principles for organic SEO, and the basics of paid search.
Watch this webinar presented by Jason Smith to learn about what you can do to your higher education website to attract more students. Hear tips on what you need to consider in terms of research, features, and functionality before you get started on a website redesign project.
Watch this webinar with Jason Smith on understanding the basics of social media. Learn what you need to know to understand Web 2.0 and get an introduction to and ideas for using social media networks like YouTube, Facebook, Flickr, Twitter, and more.
Learn the new techniques higher education institutions are employing to attract prospective students. Find out what motivates prospective students, which content is best for reaching prospective students, how to plan for your school website relaunch, and which trends you should be paying attention to.
The "12 Days of Twitter" begins today with puns and rhymes through December 25th. Find out how to join into the fun and for a chance to win a prize every day.
18 million people are using Twitter. If you haven’t felt the urge to start writing in 140 character snippets, OHO Interactive has come up with 12 holiday reasons to get started by Tuesday, December 14. Join up to Twitter – or login – and start following us on Twitter at OHOinteractive. You’ll find out how you can get a chance to win a 12 Days of Twitter daily prize.
If you’re wondering why you might want to use Twitter for your business or organization, here’s 12 reasons that we see.
Our project with the World Wildlife Fund (WWF) to develop a mapping application for use in developing countries was highlighted by the science journal Nature.
The site will allow users to create spatial data and records for development projects. The site will have a strong community component that will allow users to collaborate and refine the data. The site will be built using Acquia Drupal and the Google Maps API 3. It is expected to launch in late spring 2010.
MEM Consumer Finance has selected OHO Interactive to create a Facebook strategy and launch a social media campaign to reach out to their 20-35 year-old target audience in the United Kingdom.
Based on audience demographics, OHO is developing a campaign that will gather friends, publish content, and provide a new channel for MEM to engage their customers. The campaign will be promoted through MEM's existing marketing channels. The campaign will be launched by early 2010. OHO will drive the campaign, provide on-going and evolving strategy, and metrics.
I was chatting with a curator and an director of education from a museum recently, and we got into a lively discussion about social media.
I had a moment of clarity – these are the people that should be writing on Facebook and Twitter. The curator has the passion about the subject your audience cares about. Why not give them access? Curators can seed the conversation by seeking out rare artifacts or interesting stories from the collection. This content will drive audience interest and brings the collection of a museum online.