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From SEO to GEO: How AI is Redefining Search
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For years, SEO gave higher ed marketers a clear playbook. Do the right things, follow the rules, and your programs would show up where they needed to. But the game is changing fast. Students are not just searching anymore. They are asking questions, and AI is often the one answering.
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From our higher education and healthcare marketing blog: essential reads on website user experience + digital marketing + the latest trends.
Colleges Against Insanity
We distilled all the higher ed jokes, tropes, and memes into a portable game you can share with your team.
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