As the marketing technology stack evolves, we have access to more data than ever, and thus more insight into our audiences and their behavior. You have the keys to unlock the future of data fluency in your team and in your organization. But the volume of this data can be overwhelming, as well as the sheer number of metrics available, that seem to be invented daily.
So where should you start? At the core of our entire suite of marketing efforts along the consumer decision journey is your website. So let's start there.