Several months into the radical changes brought about by Google’s Panda/Farmer update, it’s becoming apparent that user experience has grown in importance. The series of updates to how Google ranks sites for search results started in February, with successive changes rolled out through late July. The stated goal was to penalize lower-quality sites, and make the Google Search Engine Results Pages (SERPs) more responsive to social media.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
Last week, we talked about the engagement trajectory, and how customers have a tendency to move along a predictable path from noticing your social media presence to becoming true advocates for your brand on social media, actively participating in your online community.
Last week, I presented at a webinar hosted by Acquia: “B2C Branded Communities: Delivering ROI, Making Customers Happy.” In it, we looked at ways that consumer companies are using online communities to drive stronger engagement with their customers, leading to higher customer loyalty and, along the way, greater revenue.
What we’ve seen when we build communities is that there’s a predictable trajectory that people follow when becoming more engaged with your brand:
This Wednesday at 1pm, we'll have tips and pointers on how to grow your B2C online community and realize real ROI in a free webinar with Acquia.
We're really excited about a new project we're working on right now: a new website for Roger Williams University, complete with another installation of our popular UniversityNOW media and communications center. The Bristol, R.I. school, ranked one of the top 10 comprehensive universities in the North by U.S. News & World Report, tapped OHO earlier this year to build them a new site, one that brings more social interactivity and fresh new look and feel.
What does “engage” really mean for online communities devoted to a consumer brand? How do you truly engage your community while still meeting marketing goals? Join us for a free webinar with Acquia on July 20 at 1pm to get answers to these questions.
Last evening, I had the pleasure of organizing the first mobile and location-based marketing event for an organization of which I am on the board, the AMA Boston. I designed an immersive learning experience for participants, trying out location-based services in a marketing tour of Harvard Square, but I feel that at the end of the evening, I was the learner.
If people aren't taking some specific action on your site that you want them to take, such as making a purchase or signing up for your newsletter(conversion), you may be making it too hard for them to do so. The path to purchasing or signing up may be full of confusing signposts, with poor usability being one of the main reasons people are failing to complete actions on your site. Although complete usability testing is the best way to identify usability issues for real, your web analytics tools can identify issues for further investigation.
This weekend, we had the privilege of taking part in D4D Boston 2011--Drupal Design Camp as exhibitor and sponsor. I was also on board personally as an organizer & speaker(yes, it was a busy and fun weekend!) The team from OHO Interactive turned out in force on Saturday, with Ed, Barry, and Stacy there to field questions and help provide an OHO-sponsored lunch for 318+ Drupalists after an inspiring keynote from none other than Dries himself.
Or, What Bikers and Coach Bag Collectors Now Have in Common....
Visitors were out in force around Newbury Street yesterday, and although tourists enjoying the (rare) sunny weather were gathering at sidewalk tables, the Hynes Convention Center was filled with digital professionals of all stripes, there for Enterprise 2.0, the biggest social business conference around. We were there to see Acquia launch the new version of their social platform Commons at their Commons and Cocktails party.
Are You Making It Easy for Them?
Last night we braved the monsoon that descended upon our fair city, determined to make our way to the BoNE show. One bus and two train rides later, we arrived – ready to mingle among our peers, peruse and browse the wonderful work on display. As we made our way through the exhibit, it struck us that what makes the BoNE show so great is that work from seasoned professionals and aspiring, talented designers are showcased side by side. No pretense – just a collection of really great work showcasing that talent transcends all boundaries.
Becoming a project-scoping ninja will help you contain costs, keep timelines on track, and in general make every project a lot easier to get done.
A lot of the secret to great scoping is avoiding scope creep - the slow growth of a small project into a big one. It’s one of the chief headaches of project managers. Fortunately, it’s easy to identify the top five reasons projects grow beyond their scope. Once you know what to look out for, it’s relatively easy to write a project scope that avoids scope creep from:
Watch this webinar to learn what factors make a product resonate with users, how to determine what your end users really need from your product rather than what they say they need, factors beyond your product itself that help determine the user experience, and ways to structure user experience so that users learn how to use an application quickly with less training.
When working on a site redesign, one of the main questions site owners often have is how to make sure that months and years of careful SEO work, often building to #1 rankings in the search engines, can be preserved when the new site launches. We’ve all heard of site relaunches in which a company dropped from page one in Google to page 20, or disappeared for weeks altogether. Then there are complaints from users who had a specific page bookmarked, only to find it gone when they visit the site. These concerns are especially top of mind when deploying a new CMS.
On Saturday April 2nd, I’ll be presenting at Product Camp Boston at the Microsoft NERD Center, talking to product managers about how to make their web applications as easy and seamless to use as popular consumer web applications.
Boston Society for Architects (BSA) launched the completely revamped architects.org website this evening. The site was developed by Design&Co and OHO Interactive. The site is built upon Acquia Drupal and includes integration with the association management tool produced by ACGI.
Congratulations to the team at BSA – Adam, John, Jon, and Dan!
DrupalCon 2011, the main conference for everything Drupal, is in only 2 weeks. With Drupal usage exploding over the past few years DrupalCon has sold out quickly. This year the organizers got a much bigger venue and there is still space available. There is a rich set of sessions ranging covering the range from base technologies to advanced enterprise solutions. Find out about the sessions at http://chicago2011.drupal.org/schedule. I hope to see you there.