Launching a national advertising campaign that invests your valuable budget dollars in television, radio, print, outdoor, and online media is a great way to drive traffic and give a push toward reaching your business goals. But if you’re driving to a poor web experience, you’re wasting your money. Luckily, the digital media team at St.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
Earlier this week I attended the “2014 Edge Conference - Branded in Boston,” hosted by the ICA and organized by the AdClub. With speakers representing companies ranging from Google and Fidelity Investments to Bully Boy Distillers and Island Creek Oysters, the event celebrated the brands that live, breathe, and grow in Boston.
The launch date for your redesigned website is getting close. Your visual design is perfect and your content management system is ready to rock. You’ve conducted a content inventory, created new content, and outlined a governance plan. There’s just one thing left to do – optimize your content for search engines.
Now that you have completed a site map and identified a CMS, it’s time to start diving into your content. The best way to determine what you already have and what you’ll need to create to get your site launched is to conduct a content inventory.
Create a Content Inventory
A content inventory should list all of the content items on your site, including text, video, file downloads, images, and forms. It’s also helpful to make note of basic information such as:
Your website tells the story of who you are, who you are serving, and how you get it done. While creative design is a key piece to telling your story, your content plays the starring role in communicating your message. Copy, video, and photography work together to tell your brand story and convert prospects into customers. However, despite its starring role, the content strategy for a website is often put on the back burner during the redesign process.
Picture it. You’ve just discovered a very interesting link that you can’t wait to share with your friends. You log into Facebook, write a quick status update, and paste in your link… and you see something like this:
Heading to the CASE District 1 Conference at the Westin Copley Place in Boston? So are we! OHO is looking forward to exhibiting at the event on January 30 & 31 – let us know if you’ll be there so we can connect.
DrupalCamp NJ is right around the corner and we’re very excited to be lending our support as a Silver Sponsor. This year’s camp will draw more than 200 Drupal enthusiasts to learn more about the platform, how best to use it, and how to enhance it further.
OHO Interactive's Solutions Architect Dave Sawyer will be presenting a talk on integrating Drupal with Google Drive and Dropbox on Thursday, January 9, at the Drupal User Group meeting at UMass Amherst.
It’s that time of year when we turn to predicting the future and figuring out what will be keeping us busy in the next 12 months. For digital marketers, 2014 will have us looking for new ways to create meaningful interactions with prospects and customers, keeping up with the rapid pace of technology evolution, and finding ways to measure and report on digital marketing channels.
We’re pleased to announce that California Baptist University’s website has been selected to receive the Leader Award in the Summit International Awards Emerging Media Competition. CBU’s site was honored in the education website category.
Online learning has created a highly competitive environment for higher education institutions, especially those with a focus on educating adult learners. The biggest challenge for many schools is decreasing recruitment and enrollment numbers, and without major changes, many institutions face a very uncertain future. One school has not only recognized the need for change in their approach, but has actually taken a significant step toward engaging, recruiting, and retaining students. Enter Cambridge College.
iBeacon for Hospitals - Using Bluetooth LE Beacons To Provide Wayfinding, Mapping, and Clinical Care
In our continuing look at applications for iBeacon, we're honing in on specific industries that have great opportunities to implement the technology for multiple uses.
What is an iBeacon and Bluetooth LE (BLE)?
iBeacon are small, low power computers comprised of a CPU, battery, flash memory and Bluetooth LE. They have long battery life – most Beacons available have an advertised battery life of 12-24 months – making it easy to install them anywhere (no plugs needed) and easy to maintain. The broadcast range can be set between a few inches and 50+ meters. An iBeacon is too small to hold data itself – so it reaches out to the cloud or other servers to pull content down to push out to the device.
iBeacon is Apple’s location-tracking service that was introduced at the 2013 Developer conference. With functionality built into iOS7, iBeacon uses Bluetooth Low Energy (LE or BLE) to allow the pinpointing of devices within an environment – a store, hospital, hotel, amusement park. Think of iBeacon as extremely accurate GPS for indoor environments.
OHO is pleased to announce our Silver Sponsorship of Cornell University’s first DrupalCamp on Monday, December 2nd. The camp will focus on Drupal in highereducation, highlighting the explosion in the adoption of Drupal at colleges and universities around the world.
Multi-channel marketing campaigns are great for expanding brand awareness, increasing conversions, and driving revenue, but they can also have a high price tag. The success of a campaign is usually tied directly to the return on investment, and while the exact measure of ROI can vary, there is one simple thing that you can do to help make sure you meet your goals.
Have a great website.
Anyone who has ever spearheaded a website redesign project knows how challenging it can be. An especially demanding part of the process is managing stakeholders, sometimes too many, and acknowledging their individual sense of ownership of the website. Despite the difficulties, with proper preparation, the successful guidance of a web project to completion can be achieved.
With more and more people regularly accessing the Internet from hand-held devices, websites that are not optimized for mobile are going to be left behind. Creating a seamless user experience for visitors on mobile devices is critical to your ability to connect with site users, and ultimately, for meeting your key performance metrics.
OHO Interactive’s Jason Smith and Jim Dalglish recently presented at the 2013 Face of Finance Conference held by the User Experience Center at Bentley University. Their presentation, Improving Online Lead Generation for Bank Applications: How To Increase Conversions Without Changing Your Third-Party Software Products, is now available.
View the slides to learn how banks can improve their online customer experience, increase conversions, and decrease call center volume.