Online learning has created a highly competitive environment for higher education institutions, especially those with a focus on educating adult learners. The biggest challenge for many schools is decreasing recruitment and enrollment numbers, and without major changes, many institutions face a very uncertain future. One school has not only recognized the need for change in their approach, but has actually taken a significant step toward engaging, recruiting, and retaining students. Enter Cambridge College.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
iBeacon for Hospitals - Using Bluetooth LE Beacons To Provide Wayfinding, Mapping, and Clinical Care
In our continuing look at applications for iBeacon, we're honing in on specific industries that have great opportunities to implement the technology for multiple uses.
What is an iBeacon and Bluetooth LE (BLE)?
iBeacon are small, low power computers comprised of a CPU, battery, flash memory and Bluetooth LE. They have long battery life – most Beacons available have an advertised battery life of 12-24 months – making it easy to install them anywhere (no plugs needed) and easy to maintain. The broadcast range can be set between a few inches and 50+ meters. An iBeacon is too small to hold data itself – so it reaches out to the cloud or other servers to pull content down to push out to the device.
iBeacon is Apple’s location-tracking service that was introduced at the 2013 Developer conference. With functionality built into iOS7, iBeacon uses Bluetooth Low Energy (LE or BLE) to allow the pinpointing of devices within an environment – a store, hospital, hotel, amusement park. Think of iBeacon as extremely accurate GPS for indoor environments.
OHO is pleased to announce our Silver Sponsorship of Cornell University’s first DrupalCamp on Monday, December 2nd. The camp will focus on Drupal in highereducation, highlighting the explosion in the adoption of Drupal at colleges and universities around the world.
Multi-channel marketing campaigns are great for expanding brand awareness, increasing conversions, and driving revenue, but they can also have a high price tag. The success of a campaign is usually tied directly to the return on investment, and while the exact measure of ROI can vary, there is one simple thing that you can do to help make sure you meet your goals.
Have a great website.
Anyone who has ever spearheaded a website redesign project knows how challenging it can be. An especially demanding part of the process is managing stakeholders, sometimes too many, and acknowledging their individual sense of ownership of the website. Despite the difficulties, with proper preparation, the successful guidance of a web project to completion can be achieved.
With more and more people regularly accessing the Internet from hand-held devices, websites that are not optimized for mobile are going to be left behind. Creating a seamless user experience for visitors on mobile devices is critical to your ability to connect with site users, and ultimately, for meeting your key performance metrics.
OHO Interactive’s Jason Smith and Jim Dalglish recently presented at the 2013 Face of Finance Conference held by the User Experience Center at Bentley University. Their presentation, Improving Online Lead Generation for Bank Applications: How To Increase Conversions Without Changing Your Third-Party Software Products, is now available.
View the slides to learn how banks can improve their online customer experience, increase conversions, and decrease call center volume.
We’re excited to share that OHO Interactive’s Jason Smith will be speaking at “The Power of Drupal in Higher Education” on November 14th at Bentley University in Waltham, MA, sponsored by Acquia. Jason will be part of a panel sharing thoughts on the topic Looking Ahead to 2014: A Panel Discussion to Explore What Higher Education and Digital Teams will be Talking About.
If you’re thinking about redesigning your website, you’re probably considering a responsive design. Responsive website design is fast becoming the standard for providing an optimized web experience for mobile users, and while we’ve been talking about it for a while, it still feels new to many.
A symbiotic relationship is defined as a close, prolonged association between two or more different organisms of different species that may, but does not necessarily, benefit each member. Or it can be defined as a relationship of mutual benefit or dependence.
Both are accurate when talking about content and SEO.
To consider one without thinking about the other would be a fail.
If you’ve been keeping up with marketing trends, you’ve probably heard more and more about content marketing over the last year. Believe it or not though, the idea that “Content is King” goes way back to 1996 when it was first outlined in a speech by Bill Gates. And while many things have changed in the nearly 20 years since, the one thing that remains the same is the importance of creating quality content.
OHO’s Jason Smith, Founder and Chief Creative Officer, will be presenting at the upcoming The Face of Finance Conference hosted by the User Experience Center at Bentley University on October 30, 2013. His session, Improving Online Lead Generation For Bank Applications: How To Increase Conversions Without Changing Your Third-Party Software Products, is part of the one-day forum for financial services and user-centered design industries.
We’re proud to announce that OHO’s Dave Sawyer, Solutions Architect, will be delivering two sessions at the upcoming Drupaldelphia conference on Friday, October 11. Dave’s Drupal expertise runs deep – he’s been developing with Drupal since version 5 and specializes in architecting Drupal solutions and scoping large Drupal projects.
Mobile has changed how Higher Education institutions use their websites to communicate with current and prospective students.
With mobile traffic on the rise for higher education websites, testing mobile site performance must be part of the digital strategy. Use this handy infographic to understand how mobile is growing, which devices visitors are using to access your site, what type of information they are looking for, and how you can effectively reach both current and prospective students.
If you missed our recent webinar with OHO's John Money and Jeremy Duffy on using Drupal to build an integrated digital engagement platform, not to worry. We’ve put together the following recap and you can watch the recorded webinar here, at your convenience.
Our recent webinar with Acquia, How to Personalize Content to Drive Customer Action, offered an overview of techniques and best practices for incorporating content personalization into your marketing strategies. If you missed the live webinar, you can read on for a recap or you can watch it on-demand here.
Picture it. You’re basking in the glory of having just launched your new website, complete with responsive design, and the praise is rolling in. Sometimes you find yourself on your desktop, clicking the bottom right corner of your browser window and moving it left, then right, then left again, watching the content cascade and expand. It’s a beautiful thing. But deep down you know there’s more to be done. It’s time to start thinking about responsive design for the digital properties you use to drive traffic to your website.
Join OHO Interactive's John Money, Drupal Site Architect and Jeremy Duffy, Senior Drupal Developer, on Tuesday, October 1st at 1pm ET for this webinar in partnership with Acquia to learn how you can build a digital engagement platform that integrates your third-party applications and keeps your marketing machine running smoothly.