We’ve just completed some independent website user research with high school sophomores to understand how they research and create a short list of colleges. Over the past five years, we’ve spoken with hundreds of high school students, but it’s been a while since we interviewed high school sophomores at the very start of the college selection process. There were a number of actionable data points from the user research, but three big ideas emerged.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
This week, the U.S. government launched the U.S. Digital Service to improve the federal government’s digital interactions with citizens. Headed by an ex-Google executive, the Digital Service published a fantastic manifesto of 13 digital plays to guide their creation and development of new online systems.
The U.S. Federal Government officially got on board with user testing for digital experiences this week with the launch of the U.S. Digital Service. Their mission is to improve the federal government’s digital interactions with citizens.
User Research in The U.S. Digital Services Playbook
It shows up on a lot of sitemaps: a section called “News.” Therein lives Very Important Information about your organization and its myriad happenings. So important! Everyone’s gonna want to read this. Extra extra!
But will they? News is not implicitly valuable, simply because we call it such. Does our idea of “news” gibe with the members of our target audience?
While every college and university seems to have their own unique school traditions, spring break happens to be a yearly ritual that transcends campuses and brings together students from across the country to share in a week of fun and sun. StudentCity helps make these trips memorable for college students everywhere.
Just over 1 year since it's introduction, Apple's iBeacon and other Bluetooth Low Energy (BLE) products, hardware and CMS platforms are hitting rapid growth. We have identified over 45 different hardware and platform providers. We are seeing the fastest growth in CMS platforms for managing iBeacon campaigns. These are platforms all businesses use to upload creative and manage which beacons send out which content. These platforms also manage the range of the beacon and trigger actions for distributing the content.
Higher education is in transition. Increasing competition and rising prices have forced students to become more selective in their school choice, and alternative methods of learning are having an impact on the pool of prospective students. Glossy brochures have been replaced by social media and the web to capture prospective student's attention.
Boston is chock-full of incredibly talented web designers, developers, and digital marketers always looking to expand their knowledge and network with their peers. The city offers a vibrant community for digital professionals, from various groups that suit one’s interests to great conferences, camps, and events with high-profile industry experts. There are so many opportunities to develop new skills and learn from others, so we’ve compiled a list of local “must attend” events to add to your annual list.
SEO and SEM are two acronyms that are commonly referred to during online projects. We’ve found that they are sometimes confused for one another. Here’s a quick breakdown of the differences:
From the outside, this is what the typical web project might look like: We have a kickoff meeting. We have a lot of meetings and do a lot of work. One day, the site launches. We celebrate and eat cake. Yay! Then, we move on. The project is done!
Or is it? What about Day Two -- when the crumbs have been swept away and the website is really, truly out there?
OHO’s Dave Sawyer and Mac Bleser have been selected to present their session Real-time Multi-Device Theming: Say Goodbye to the Refresh Button at Design for Drupal at the MIT Stata Center in Boston from August 1 – 4, 2014.
Website governance plans are an acknowledgment that the website is an organizational tool, and while typically the focus of governance is content and messaging, it can cover other areas as well. Governance generally has three components:
As a digital marketer, figuring out how to make Google Analytics work for you is an important first step toward leveraging data that will help you get the most out of your website. Being able to track your users from their first click to conversion provides valuable information as to how effective your marketing efforts are at pushing people through the funnel and allows you to think strategically about your users.
OHO’s Dave Sawyer recently co-presented Collaborative Spaces: Integrating Drupal with Google Drive, Dropbox, and More at Drupalcon Austin. The session provided a how-to on creating a more collaborative experience by bridging the gap between the content that is managed in Drupal, and the documents, files, and conversations that are exchanged outside of Drupal in services like Google Drive, Dropbox, Google+ Hangouts, and Google Talk.
Watch the session recording to learn about numerous useful integrations of these services with Drupal such as:
As a Boston-based digital agency, we have access to great conferences, events, and groups that offer opportunities locally for networking and professional development. Our calendar has been full lately with An Event Apart in Boston and the MITX What’s Next Awards where our work with Northeastern University School of Law was a finalist in the education category.
Riddle me this? How do I track a user from my Facebook ad to my website to my third party lead generation tool – all in one analytics package?
Register now to join OHO's Jason Smith on Tuesday, June 17 at 12:00pm ET for a FREE webinar that will teach you how to outwit Google Analytics and get it to track users from first click to conversion. You’ll learn new analytics super powers, including how to:
It’s the time of year again. Colleges and universities have sent another batch of bright-eyed, bushy-tailed graduates into the world to make their way, hoping they stay connected to their alma mater. To make sure these new graduates stay engaged, schools need to provide a great online experience that facilitates connections and community, and shows how important and active alumni group is to a thriving higher education community.
When it comes to offering personalized experiences on the web, the first thing that usually comes to mind is a website that welcomes you with a greeting like “Hi Steve…not Steve? Click here” in small type in the top corner of the page. Or perhaps you think of a commerce site providing product recommendations based on your past purchases or browse behavior.