Understanding Medicare can be challenging, even for healthcare professionals. It’s an extremely complex system with lots of moving pieces, obscure nomenclature, and overly complicated parts, options, and payment structures. Finding answers to questions, even on the medicare.gov website, is quite challenging and leaves users frustrated and perplexed. But, the Tufts Health Plan Medicare Preferred site is changing the way insurer websites educate their visitors.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
When helping clients optimize their websites, we’re often asked about hash symbols in URLs and how they affect SEO. Are they ignored by Google? How should they be used? The answer is…well, it depends. Here’s a quick explanation:
A hash sign (#) in a URL is referred to as a fragment. Historically, URL fragments have been used to automatically set the browser’s scroll position to a predefined location in the web page. In that sense, if a URL refers to a document, then the fragment refers to a specific subsection of that document.
If you’re hanging out at the OHO office, one thing you’re sure to notice is a few of us working while listening to … something. Sometimes we’re tapping feet to a beat, but a lot of the time we’re listening to the latest edition of our favorite podcast. Here’s a list of podcasts we like, representing a range of interests, from responsive web design and digital strategy to user experience and Drupal development.
Team OHO represented at this year’s HighEdWeb conference, hosted for the first time in Portland, Oregon. When we weren’t busy putting birds on things, we attended sessions and learned what some of the smartest folks in higher ed were up to. In short? They’re busy being human. To wit:
Remember when websites were a ‘one size fits all’ experience? We’ve come a long way since then, now embracing tools that allow for the creation of websites that offer personalized experiences for each visitor.
Odds are your website wears a lot of hats. It’s a master multi-tasker responsible for inviting visitors in, telling your organization’s story, and generating leads. And depending on your business, it could be expected to do much more. So how can you be sure that your site is fully optimized to accomplish your business goals?
Having a great looking website is good. Having a great looking website with content that scores high on readability is better.
When visitors come to your site, you want them to understand the message you’re communicating and the action you’d like them to take. That’s where readability comes in.
Not only is it a critical component in the overall user experience of your site, it’s also an important factor in your site’s overall success at meeting business goals. Here’s what you need to know.
We recently surveyed 35 of the top beacon CMS and hardware providers who are on the front lines of implementing this emerging technology and leading the push toward proximity marketing. Collectively these firms have deployed more than 3,000 beacon solutions to businesses around the world. Our survey dug into their top concerns about beacons, user experience and deployment.
Sanctioned and judged by the Academy of Interactive and Visual Arts, the W3 Awards honor winners for their creative excellence on the Web and recognize creative and marketing professionals behind award-winning websites and digital marketing programs.
A website redesign or application development can feel a lot like rolling dice. You throw a project at your designers and developers and bet that the dice will land your way. If you bet right, your new site or app will be a significant enough improvement to justify your investment. Bet wrong and…
We’re pleased to announce the GradCity website has been honored with an Outstanding Website award in the travel category of the Web Marketing Association WebAward Competition. This award competition sets the standard for excellence in web development, or as we refer to it at OHO, the ability to #makeitawesome.
The GradCity website scored a perfect 10 on design and received a 9.5 in both Copywriting and Ease of Use. Comments from the judges included:
The September 2014 iBeacon Ecosystem is out with over 50 companies now offering hardware and CMS platforms for managing proximity campaigns. We're also starting to see more deals being signed for the rollout of beacons in stores across the US, including Simon Malls and GameStop.
We've begun an exhaustive research survey of companies providing hardware and CMS platforms for beacons. With about 20 firms responding, here's a read out of some of the preliminary findings:
Last time, we talked about how editorial calendars help your website stay fresh, accurate, and relevant for the long haul. Today’s digital fountain of youth consists of training and guidelines. Does that sound dull? It doesn’t have to be. Also, your website’s livelihood depends on them.
From the age of the Greek writer Herodotus in the fifth century BC up through Ponce De Leon’s exploration of Florida in the 16th century, the legend of a fountain of youth that could wash away the years has persisted throughout history.
While we can’t get rid of those crow’s feet, we have found the fountain of youth… for your website. In this blog series, we will define the components that comprise the secret to eternal youth for your digital face.
What is an editorial calendar?
Cache is a word you’ll hear during most website development or site optimization projects. Relative to websites, caching refers to the process of storing dynamically generated data for reuse in order to improve performance. Here’s a quick explanation of how web cache works:
OHO’s Solutions Architect, Dave Sawyer, will be presenting Bang for the Buck: Improving Drupal Site Performance on a Budget at the New England Regional Developers (NERD) Summit. The Summit will be held September 12-14 at UMass Amherst and includes three days of talks and workshops.
It's a busy time of year at colleges and universities across the country, rolling out the red carpet for new students and welcoming back those returning for another year. Here in Boston, we call it 'The Return of the UHauls' as the moving trucks parade into town.