Despite the seemingly annual proclamation that email has finally met its demise, the fact is email remains an effective tool for communication and customer relationship management. It is almost forty times better for customer acquisition than Facebook and Twitter and 68% of consumers would tell you that it is their first-choice preferred channel for receiving commercial messages.
What's new, what's next, what's best, and how it all fits in to a successful digital marketing strategy… Get inside our head with these helpful resources—from blog posts to best practices guides—written by our team of experts.
#makeitawesome: The College of Engineering at Northeastern University Launches New Responsive Design Website
If you’ve checked out our client list lately, you know we have tons of experience creating websites for colleges and universities across the country, from California all the way to our own backyard in Cambridge. But it’s always especially cool when we work with higher education institutions from which some of us happen to be alumni.
User experience and design are nebulous practices for many software CEOs. They know they want to improve the look of their product, but they don’t know who to hire or what to do to achieve results.
Some CEOs hire freelance visual designers who ultimately don’t quite understand the business and produce beautiful designs that are hard to execute. Others hire consultants with an IT focus and UX speciality, but these guys don’t make it beautiful.
In its second year, the Confab Higher Ed conference -- organized by Brain Traffic, the firm owned by content strategy pioneer Kristina Halvorson -- yielded another stellar lineup, with the most frequently heard complaint being the tough choice between sessions in a given block.
Over the past 7 years, we've interviewed, surveyed, and run focus groups with hundreds of prospective students. We've learned how they research and engage with colleges and universities. We've also tracked and documented their customer journey from first point of contact through application, admission, and matriculation.
In this video, I'll quickly cover the basic journey and digital touchpoints through the campus visit. The findings can be applied to any typical, residential undergraduate program. In our research, the needs for this persona are amazingly consistent.
Based on 7 years of research with prospective students, we've developed a clear set of features and functions that prospective graduate students are looking for on degree webpage. We've also designed and tested these pages across devices and generated a list of best practices. In this super quick video, we'll layout the highlights of this research and best practices. For a great example, check out the program pages at Norwich University Online or read up on their strategy.
Our work is built around facts: budgets, deliverables, schedules, and requirements. But we can’t ignore the softer side of our work: feelings.
A surprising amount of the work that we do is bound up in feelings. To create effective web experiences and processes, we can’t help but consider the emotional impact of our decisions, whether it’s the phrasing of a call to action, creating a content workflow in the CMS, or assigning a staff member a new responsibility.
Understanding Medicare can be challenging, even for healthcare professionals. It’s an extremely complex system with lots of moving pieces, obscure nomenclature, and overly complicated parts, options, and payment structures. Finding answers to questions, even on the medicare.gov website, is quite challenging and leaves users frustrated and perplexed. But, the Tufts Health Plan Medicare Preferred site is changing the way insurer websites educate their visitors.
When helping clients optimize their websites, we’re often asked about hash symbols in URLs and how they affect SEO. Are they ignored by Google? How should they be used? The answer is…well, it depends. Here’s a quick explanation:
A hash sign (#) in a URL is referred to as a fragment. Historically, URL fragments have been used to automatically set the browser’s scroll position to a predefined location in the web page. In that sense, if a URL refers to a document, then the fragment refers to a specific subsection of that document.
If you’re hanging out at the OHO office, one thing you’re sure to notice is a few of us working while listening to … something. Sometimes we’re tapping feet to a beat, but a lot of the time we’re listening to the latest edition of our favorite podcast. Here’s a list of podcasts we like, representing a range of interests, from responsive web design and digital strategy to user experience and Drupal development.
Team OHO represented at this year’s HighEdWeb conference, hosted for the first time in Portland, Oregon. When we weren’t busy putting birds on things, we attended sessions and learned what some of the smartest folks in higher ed were up to. In short? They’re busy being human. To wit:
Remember when websites were a ‘one size fits all’ experience? We’ve come a long way since then, now embracing tools that allow for the creation of websites that offer personalized experiences for each visitor.
Odds are your website wears a lot of hats. It’s a master multi-tasker responsible for inviting visitors in, telling your organization’s story, and generating leads. And depending on your business, it could be expected to do much more. So how can you be sure that your site is fully optimized to accomplish your business goals?
Having a great looking website is good. Having a great looking website with content that scores high on readability is better.
When visitors come to your site, you want them to understand the message you’re communicating and the action you’d like them to take. That’s where readability comes in.
Not only is it a critical component in the overall user experience of your site, it’s also an important factor in your site’s overall success at meeting business goals. Here’s what you need to know.
We recently surveyed 35 of the top beacon CMS and hardware providers who are on the front lines of implementing this emerging technology and leading the push toward proximity marketing. Collectively these firms have deployed more than 3,000 beacon solutions to businesses around the world. Our survey dug into their top concerns about beacons, user experience and deployment.
Sanctioned and judged by the Academy of Interactive and Visual Arts, the W3 Awards honor winners for their creative excellence on the Web and recognize creative and marketing professionals behind award-winning websites and digital marketing programs.
A website redesign or application development can feel a lot like rolling dice. You throw a project at your designers and developers and bet that the dice will land your way. If you bet right, your new site or app will be a significant enough improvement to justify your investment. Bet wrong and…
We’re pleased to announce the GradCity website has been honored with an Outstanding Website award in the travel category of the Web Marketing Association WebAward Competition. This award competition sets the standard for excellence in web development, or as we refer to it at OHO, the ability to #makeitawesome.
The GradCity website scored a perfect 10 on design and received a 9.5 in both Copywriting and Ease of Use. Comments from the judges included: