Last week, we talked about the engagement trajectory, and how customers have a tendency to move along a predictable path from noticing your social media presence to becoming true advocates for your brand on social media, actively participating in your online community.
Last week, I presented at a webinar hosted by Acquia: “B2C Branded Communities: Delivering ROI, Making Customers Happy.” In it, we looked at ways that consumer companies are using online communities to drive stronger engagement with their customers, leading to higher customer loyalty and, along the way, greater revenue.
What we’ve seen when we build communities is that there’s a predictable trajectory that people follow when becoming more engaged with your brand:
We're really excited about a new project we're working on right now: a new website for Roger Williams University, complete with another installation of our popular UniversityNOW media and communications center. The Bristol, R.I. school, ranked one of the top 10 comprehensive universities in the North by U.S. News & World Report, tapped OHO earlier this year to build them a new site, one that brings more social interactivity and fresh new look and feel.
On Saturday April 2nd, I’ll be presenting at Product Camp Boston at the Microsoft NERD Center, talking to product managers about how to make their web applications as easy and seamless to use as popular consumer web applications.
Boston Society for Architects (BSA) launched the completely revamped architects.org website this evening. The site was developed by Design&Co and OHO Interactive. The site is built upon Acquia Drupal and includes integration with the association management tool produced by ACGI.
Congratulations to the team at BSA – Adam, John, Jon, and Dan!