Insights by Jason Smith

How to Attract Students to a College Website

October 08, 2012

As OHO works with colleges and university marketing, communications and recruitment offices on developing effective Internet strategies, this is one of the key questions we are asked.

Our conclusion and advice to our clients – developed from over 5 years of student surveys and focus groups – that the answer to this question varies based on the type of degree: undergraduate, graduate or professional degree.


Designing Award-Winning University Websites for Student Recruitment

October 02, 2012

On October 10, 2012, I’ll be presenting a webinar for college and university marketing and communications, admissions, and enrollment teams who are planning for a website redesign. The 1-hour session will highlight strategic and tactical best practices for planning and developing a new website that not only reaches but engages prospective students.

Here’s a sneak peek at some of the topics and findings that I’ll cover.


User Experience Design: Creating Forms that Convert

May 25, 2012

We've recently been working on a number of user experience design engagements focused on lead capture and registration forms. As we've been sitting down with users to review live sites and prototypes, we've seen our consistent recommendations for improving conversion reinforced.


Norwich University Online Graduate Program Selects OHO Interactive

May 25, 2012

OHO Interactive is pleased to announce that it has been selected as the Interactive Agency for Norwich University's School of Graduate and Continuing Education to redevelop the school's website from the ground up.

The engagement will include extensive market research, information architecture, creative, messaging, interactive features and video production.


Case Study: Acquia, OHO and Roger Williams University

May 25, 2012

Drupal hosting and service provider, Acquia has just published a new case study highlighting the Drupal website launched for Roger Williams University.

Read the Case Study

Over a 9-month period, OHO Interactive worked with the Roger Williams University marketing and communications team to launch a new site focused on recruiting prospective students. The site is hosted and supported by Acquia.


Brandeis Admissions Launches Prospective Student Recruitment Website

March 17, 2012

Brandeis University launched a new admissions website targeting prospective undergraduate students. OHO Interactive partnered with the office of communication and the admissions team to create a rich photo-driven experience. This is the fourth site that OHO has launched for Brandeis University.



MITX honors OHO Interactive and Uncommon Schools

December 08, 2011

Tonight, OHO Interactive picked up the MITX award in the Educational Institutions category for its design and development of the Uncommon Schools family of websites. OHO worked with Uncommon on the relaunch of its online brand. The MITX awards were held at the Boston Sheraton and attended by over 900 interactive, development and advertising professionals.


World Usability Day Boston 2011

November 12, 2011

Last night nearly 100 people gathered at Microsoft's NERD Center to celebrate World Usability Day. The event in Boston/Cambridge was one of 172 events that happened in 40+ countries.

Jason Smith from OHO Interactive spoke on making web application people love to use in his talk: "From Usability to Lovability." A group of researchers from Bentley University presented new research on using iPads in education.


Watch Our Webinar: Retooling Your Website to Attract More Students

September 28, 2011

Yesterday, I spoke in a webinar on how colleges can retool their websites to reach more students, encourage admitted students to enroll, and attract graduate students who have more options than ever. Here's the recording so you can watch at your convenience.  


Join Us at the Gilbane Conference: The "New New" In Usability: B2B Is Going Consumer

September 08, 2011

Are you attending the Gilbane conference this fall? I hope you'll sit in on the panel I'll be speaking on, talking about usability in B2B. I'll be exploring how B2B expectations are changing, converging more and more with B2C practices, at the leading web and content management conference on November 30.  B2B marketing and usability are changing.