OHO Interactive is pleased to announce that it has been selected as the Interactive Agency for Norwich University's School of Graduate and Continuing Education to redevelop the school's website from the ground up.
The engagement will include extensive market research, information architecture, creative, messaging, interactive features and video production.
Over a 9-month period, OHO Interactive worked with the Roger Williams University marketing and communications team to launch a new site focused on recruiting prospective students. The site is hosted and supported by Acquia.
Brandeis University launched a new admissions website targeting prospective undergraduate students. OHO Interactive partnered with the office of communication and the admissions team to create a rich photo-driven experience. This is the fourth site that OHO has launched for Brandeis University.
Tonight, OHO Interactive picked up the MITX award in the Educational Institutions category for its design and development of the Uncommon Schools family of websites. OHO worked with Uncommon on the relaunch of its online brand. The MITX awards were held at the Boston Sheraton and attended by over 900 interactive, development and advertising professionals.
Last night nearly 100 people gathered at Microsoft's NERD Center to celebrate World Usability Day. The event in Boston/Cambridge was one of 172 events that happened in 40+ countries.
Jason Smith from OHO Interactive spoke on making web application people love to use in his talk: "From Usability to Lovability." A group of researchers from Bentley University presented new research on using iPads in education.
Yesterday, I spoke in a webinar on how colleges can retool their websites to reach more students, encourage admitted students to enroll, and attract graduate students who have more options than ever. Here's the recording so you can watch at your convenience.
Are you attending the Gilbane conference this fall? I hope you'll sit in on the panel I'll be speaking on, talking about usability in B2B. I'll be exploring how B2B expectations are changing, converging more and more with B2C practices, at the leading web and content management conference on November 30. B2B marketing and usability are changing.
Last week, we talked about the engagement trajectory, and how customers have a tendency to move along a predictable path from noticing your social media presence to becoming true advocates for your brand on social media, actively participating in your online community.
Last week, I presented at a webinar hosted by Acquia: “B2C Branded Communities: Delivering ROI, Making Customers Happy.” In it, we looked at ways that consumer companies are using online communities to drive stronger engagement with their customers, leading to higher customer loyalty and, along the way, greater revenue.
What we’ve seen when we build communities is that there’s a predictable trajectory that people follow when becoming more engaged with your brand: